From the category archives:

labels

Château Lanessan, and its new branding strategy

July 5, 2011

Château Lanessan in Haut-Medoc near Bordeaux is one of those discreet and high quality family owned estates you hear about from time to time.  But it deserves more attention that it gets. Lanessan belongs to the Bouteiller family. It was run for the last 30 years by Hubert Bouteiller, brother of Bertrand Bouteiller who ran [...]

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A New French Wine Brand in the US

November 15, 2010

After the unfortunate recent failure of Chamarré it seems very brave to launch a new French brand on the US market.  The press release bears the rather off putting title : “300 Year Old French Winery Brings Prestigious Wine Appellations Into The 21st Century”. The 300 Year Old French Winery is Arnoux et Fils, family-owned [...]

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Dog or not dog on the label?

November 30, 2009

Last week I was interviewed for the French TV channel France5 on how to market efficiently French wines to international markets. The first question of the journalist was: is there any difference between “Old World” and “New World” wine labels? She wanted me to show some “New World” labels. I pointed the “Red Rover” label [...]

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Alsacian wines: variety or not on the label?

July 16, 2009

A few days ago I was pondering about the problem faced by Alsatian vintners following the new EU regulations on the origin of wine. The question became a controversy in Alsace where labeling relies a lot on the grape since most wines are mono-varietal. The same wine maker can produce gewürtztraminer, Pinot Gris and Rieasling [...]

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New name for Australian Porto?

December 10, 2008

Australia signed last month an agreement with the European Union, agreeing to remove from its labels of fortified wines all references to names tied to places in Europe. The chairman of the fortified sustainability project committee, Colin Campbell, said the project already cost over 1 million dollars to the Australian wine industry. But he hopes [...]

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Boutique wineries in San Francisco

November 25, 2008

16 boutiques wineries located in San Francisco and using the facilities of Crushpad, the luxury urban winery, founded an association to promote their “first-rate, hand-crafted wines”. According to their web site, “Each vintner is unique; some favoring a “New World” style of winemaking; some focusing on just a single varietal; some making 100% organic wines. [...]

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Water and Branding

September 26, 2008

Water is the healthiest drink for us, according to most medical authorities. Like wine and any other beverage, water has been changing over the years to appeal to different cultural groups, age groups and various demographics. My favorite packaging design blog follows the look of water as well as wine, whiskey and beer. The following [...]

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How technology will help protect wines

September 18, 2008

Technology and wine was supposed to be the subject of our Internet live radio show, newwineconsumer.com but since our guests never called in we had to switch to other topics. I feel a little frustrated as I had thought about other things to talk about besides communities, podcasts, etc. Indeed technology covers also all those [...]

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Closures: a way to catch the eye of the buyer?

August 12, 2008

I wrote very often about labels, a very good way to catch the eye of a potential buyer on an overcrowded wine shelf. Closures could also be a very important clue, if I believe a recent article in Wines & Vines. The article’s author highlights three points: “Although packaging remains in constant flux, making the [...]

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The winehound – news from Bob Wesley

July 22, 2008

Last year, when I was still writing Wine Brands, I had the pleasure to meet and interview Bob Wesley, who was then the wine manager of the upscale grocery store Lazy Acres in Santa Barbara. When talking to him and looking at the wines displayed in the store I was impressed by his original choices [...]

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