From the category archives:

labels

Branding: Europe vs. USA

June 25, 2008

Branding a wine is a complex process depending on the wine, the targets, the location and many other factors. I happened to read the interviews of the European owner of the high-end wine brand, Sassicaia, selling around $1,000 a bottle, the Italian Piero Incisa della Rocchetta and the Gallo’s American Director of Fine Wine Marketing, [...]

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Why do wine labels with animals work?

April 1, 2008

Do you remember my grumbling about meaningless wine labels? Three researchers from U. of Chicago, U. of Michigan and Yale U., seem to have proved me wrong in an article published in the Journal of Consumer (April 2008). First, a study conducted by ACNielsen reported that nearly one out of five table-wines introduced on the [...]

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Following up on the tear-off tab of a label

March 28, 2008

You might remember the tear-off tab on a label mentioned a few days ago on this blog. I found the information on the dieline.com blog which had found it on the Noisy Decent Graphics blog, written by Ben Terret, a London graphic designer. In fact, Ben’s thread is very interesting because it is followed by [...]

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So tired of meaningless labels

February 1, 2008

Again labels are in the news. As I stated in “Wine Brands”, labels are what customers see first when they browse the store shelves: kangaroos, dogs, frogs, rabbits and many animals attract the eye but what’s in the bottle? Good question that some consumers don’t ask themselves: when I was in the wine store of [...]

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