From the category archives:

Millennials

A New French Wine Brand in the US

November 15, 2010

After the unfortunate recent failure of Chamarré it seems very brave to launch a new French brand on the US market.  The press release bears the rather off putting title : “300 Year Old French Winery Brings Prestigious Wine Appellations Into The 21st Century”. The 300 Year Old French Winery is Arnoux et Fils, family-owned [...]

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A Mutineer in France

July 1, 2010

Do you know this fun, energetic and innovative beverage magazine, The Mutineer? If you don’t, run to your local newsstand and get one. It’s the most relaxing, entertaining and informative magazine on all trends in the beverage industry. I’m not talking sodas, but spirits, cocktails, wines… “fine beverage…redefined”, as stated on the cover. I heard [...]

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Millennials, an easy target for wine brands?

March 3, 2010

Millennials are the dream target of many wine brands. They have time, they have money and they crave learning about wine. Really? Think twice. Or, as 29-year-old journalist Nadira Hira put it, “think authentic, don’t think marketing!”. Is it bad news? Not really. Millennials are a generation of zappers, with short attention span but they [...]

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Tapas and friends=Tapeña wines

August 4, 2009

When I was working on Wine Brands, I happened to notice the launch of a new Spanish wine brand, Tapeña. At that time, I was mostly intrigued and seduced by the great label. Two years later, I had the opportunity to hold a bottle of their 2008 Tempranillo in my hands and taste the wine, [...]

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An Obama generation of wine drinkers?

January 14, 2009

According to Decanter correspondent Howard G. Goldberg in New York, the wine industry puts a lot of hope in the new generations of wine drinkers, those who are influenced by Obama. “In the same way that Obama exploits the Internet to advance his agenda, Millennials and Generation X members are more likely than other generations [...]

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Niche branding or narrow branding?

January 5, 2009

In those lean times, a marketer feels compelled to define the best strategy at the lowest budget, especially for mediuim-sized brands. In his article “Brands:Taking a narrow view”, published on brandchannel.com, Chris Heile suggests that narrow branding “embraces the positive qualities of the brand, sharing them in more detail with customers. Think of it as [...]

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Wine, a new trend among Millennials?

December 17, 2008

“A whole new generation is flocking to an ancient beverage [...]“, writes Courant journalist Cecily McAndrews on US Millennials. I already wrote a lot on Millennials’ taste for wine whether in the US or in Europe. What I’d like to point out is the rise of the emerging markets’ Millennials. Chinese and Indian young people [...]

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American Millennials and Champagne

November 18, 2008

Is Champagne the same as sparkling wine? Don’t take the Millennials for dummies: they can tell the difference. This information and more comes from a study conducted by Sonoma State University through a few focus groups of Millennials, composed of 21 men and 25 women. Let’s forget about the 9 out of the 47 participants [...]

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The Millennials: the next generation of collectors?

June 23, 2008

“There are a lot of young wine drinkers nowadays who are starting to be the next generation of collectors,” said Wesley Steffens, 31, who manages his family’s new Vineyard 7 & 8 winery on the hills over Napa Valley. This somewhat provocative statement made me think about the future of wine and more specifically of [...]

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French Millennials drink less wine than American Millennials

May 23, 2008

This is the result of a French-American study conducted by Dr Liz Thach and Prof. Francois d’Hauteville. Thach found out that French Millennials don’t drink wine because it’s expensive, bad tasting, difficult to understand and alcoholic. They keep drinking an occasional glass of wine while eating at the family table but they’d rather buy beer [...]

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