From the category archives:

packaging

Beaujolais Nouveau: a brand killer?

October 23, 2008

Beaujolais producers are facing a big problem: the name “Beaujolais” is associated with “plonk” and “Beaujolais Nouveau”, this industrial wine celebrated every year at the end of November – thanks to the talent of Georges Duboeuf. The rise of the Beaujolais Nouveau brand is the fall of the Beaujolais wines. Beaujolais is a beautiful area [...]

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More technology for the wine industry

September 12, 2008

Environment friendly packaging is a great concern to some producers. Boisset Family Estates is one of them. After launching the famous French rabbit, Boisset Family Estates put on the market his Controlled Appellation Bonus Passus Côtes du Rhône in PET bottles made with Constar International Inc.’s MonOxbar Plus™ oxygen scavenger technology. I’m not one for [...]

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New packagings for wine brands?

February 20, 2008

A lot of new wine brands created innovative packagings: Barokes and Lubie, to name just two brands I worked on for Wine Brands. Some “old” brands also launch wines under new packaging: this is the case of the long-lived German brand “Black Tower” now lauching a sparkler in cans. “The launch is part of a [...]

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