From the category archives:

General

How to position a wine brand

November 28, 2010

David Anthony Hance found 3 keys to success for a wine brand: the wine type or style, the personality or the place.  By wine type, he means a zinfandel or a Pinot Noir “burgundian style”, for example. Personality implies the brand is based on a person, such as Coach Ditka or Randall Grahm of Bonny […]

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Wine Web Sites Knocking on China’s Door

November 11, 2010

Eve posted posted about China and the growth of the luxury market, including wine about two years ago. According to the luxury lifestyle blog Luxuo, “China is expected to be the world’s seventh largest wine consumer by 2013 as the nation’s thirst for vintages continues to grow amid an economic boom.” A new challenge has […]

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A New Wine Brand by Twitter

October 29, 2010

Twitter.com just is launching a new wine brand, Fledgling, to promote literacy in the world. Out of the $25 paid by the consumer, $5 will go to Room to Read, a non-profit group dedicated to raising literacy levels in developing countries. An other innovative company was brought in this effort: the winemaking team of Crushpad […]

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A Glass of Wine at Starbucks?

October 19, 2010

Who ever dreamed of having a glass of wine at Starbucks in the evening? For a lot of coffee drinkers, Starbucks is THE brand symbolizing good coffee when a morning jolt is needed. Now after drinking lattes or cappucini all day consumers will be able to unwind with a glass of wine. Dream? No. Reality  […]

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Premium Wine Brands from Pernod-Ricard?

October 12, 2010

Pernod-Ricard went through major organizational changes in the last week: they launched a new brand company called Premium Wine Brands. Under this umbrella brand, consumers will find some of the group’s major wine brands: Australian wines (Jacob’s Creek), New Zealand wines (Montana and Brancott), Spanish and Argentinean wine brands with international potential (Campo Viejo and […]

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George Best, the George Clooney of Barley Wine?

October 5, 2010

You might have read on brandchannel.com the story on George Best’s barley wine. Didn’t? Here is a quick up to date: George Best was a UK football star who drank himself to death, even after a liver transplant. His last words were supposedly: “Don’t die like me”.  Was it a good idea to let his […]

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Panel at EWBC, Vienna, Austria, Oct. 22-24, 2010

September 29, 2010

The European Wine Bloggers Conference is back for the third time. We’ll gather in Vienna, Austria with a great program and 150 attendees to talk about “Freedom, Rights and Responsibilities”, or “Webinar and Web Communications”, “Creative Commons”, “Online Wine Commerce”,  “Publishing Platforms” and “Generics Reaching Out.” I’ll be part of the panel on “Online Wine […]

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Are We “Branded To Death”?

September 29, 2010

According to Seth Godin, “There is too much clutter … because we’ve branded ourselves to death.”.  The CMO should now be a “Chief Movement Officer”. “In short: don’t market — inspire, lead, tap into your brand’s passions and you’ll tap into consumers’ passions and build a small and committed following that will scale through word-of-mouth.” […]

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“Wine on the Web”

September 8, 2010

During the Symposium of Masters of Wine in Bordeaux last June, the first panel was on “Wine on the Web”. The moderator was Christophe Macra, one of the four French MW. Christophe invited four prestigious panelists to talk about Wine and Web: Jancis Robinson, Rowan Gormley, founder and CEO of NakedWines.com, Eric LeVine, founder and […]

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Wine Blogs in Europe

September 2, 2010

As some of my friends know, I started blogging  in French a few months ago. I decided to give it a try just before my French book got published. In spite of being located in France, I feel and work mostly like an Anglo-Saxon: I always get mildly irritated by the French way of doing […]

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