From the category archives:

US consumers

Women agree to disagree on wine

June 8, 2011

A recent survey conducted by Vinexpo on women and wine in United Kingdom, France, Germany, Hong Kong and the US showed that cultural differences are an important factor of differentiation in appreciating wine. What did those women agree upon? They usually prefer red wine over white wine. They are driving the sales for rosé wines:  [...]

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A New French Wine Brand in the US

November 15, 2010

After the unfortunate recent failure of Chamarré it seems very brave to launch a new French brand on the US market.  The press release bears the rather off putting title : “300 Year Old French Winery Brings Prestigious Wine Appellations Into The 21st Century”. The 300 Year Old French Winery is Arnoux et Fils, family-owned [...]

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BYOB, answer to the business downturn in restaurants?

June 11, 2010

BYOB is popular in the US and in Australia and totally discouraged in France. I just read in Decanter.com that England is not very keen on the system either.  But two Bristish entrepreneurs are trying to beat the system by creating the Bring your Own Bottle Club in partnership with Nicolas. The system is astute: [...]

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Brands leading Growth in US markets

February 14, 2010

In spite of the financial crisis or maybe because of the financial crisis, a recent study of the 2008 edition of The U.S. Wine Market: Impact Databank Review and Forecast show that Americans are drinking more and better wines. The study seems to confirm that US wine drinkers keep away from low-end brands and favor [...]

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Wines for guys or for girls?

July 9, 2009

Wine marketing is a funny line of work. A recent Vinexpo study showed that women despise “women wines” – i.e. “pink” or “sweet wines” – specifically designed for them and favor red wines. On the other end, Michelle Locke from the San Francisco Chronicle cites Nelson Barber, an associate professor of hospitality management at Texas [...]

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Branding a wine region

June 17, 2009

When a wine is very much connected to a region, should one try to get it more awareness by branding the region first, before branding the wines? This is a pertinent (if difficult) question when reading the last study conducted by Wine Intelligence and presented during the London Wine Fair in May 2009. Wine Intelligence [...]

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Marketing to Hispanics

December 12, 2008

A thread on ethnic marketing on OWC and our Wednesday podcast on Spanish wines started me thinking on marketing to Hispanics in the US. I mentioned in Wine Brands the initiative of Round Hill Winery, California, in 2004 with their “Bolsa de Recetas” or “Bag of Recipes” on their bottles of wine. It was the [...]

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A new consumer trend: cheaper wine

November 13, 2008

Either because of the financial crisis or a general feeling of depression, consumers are drinking as much wine as before but cheaper. The average price of the top selling wines of the online store MyWinesDirect.com has dropped just over $2 per bottle from $12.93 to $10.87 (16%), according to Bryan Dougherty, CEO of My Wines [...]

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