From the category archives:

US market

Good news for consumers, bad news for producers?

February 13, 2012

A recent study by Nielsen shows that the 2011 trend of decreasing prices for wine bottles will keep going in 2012. If this is good news for consumers, it is bad news for producers who would like nothing more than reversing the trend.  But it will not be the case in 2012: According to Wine [...]

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Bordeaux Partners with Snooth

September 27, 2010

For a consumer, nothing is more frustrating than looking for a wine and not being able to locate it.  The Bordeaux wines seem to have partially solved the problem through a partnership between their own site EnjoyBordeaux.com and snooth.com to reach the US market in times when French wines, and more specifically Bordeaux wines, are [...]

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Update on Cahors Malbec and Black Wine

February 25, 2009

In Wine Brands, I devoted a long section on the marketing strategy of the Cahors Vintners association and their black wine. Over a year has passed since this writing and it’s time to update the information. Let’s see what happened when my interest in Cahors wines started in 2006. Though well-perceived as a high quality [...]

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Malbec from Cahors is coming to the US

January 26, 2009

One of my most important study case in Wine Brands was on the strategy of the Malbec wines of Cahors. By then, in 2006-2007, the producers of French Malbec from Cahors had decided on a strategy based on on line tools, such as two blogs and emailing as well as on two options: Cahors is [...]

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