From the category archives:

web marketing

A New Wine Brand by Twitter

October 29, 2010

Twitter.com just is launching a new wine brand, Fledgling, to promote literacy in the world. Out of the $25 paid by the consumer, $5 will go to Room to Read, a non-profit group dedicated to raising literacy levels in developing countries. An other innovative company was brought in this effort: the winemaking team of Crushpad [...]

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Forging Links and Enhancing the Magic of Wine

June 29, 2010

For many people, even in the wine business, the Masters of Wine are a mysterious entity.  They are the elite of the wine industry, having passed a very difficult series of tests. There are only 285 of them in the world: it is an exclusive club. At least, that’s what I thought before I met [...]

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A Forgotten American Grape: Norton

June 7, 2010

There are grapes whose story is very sad. Norton is one of them. It is one of those grapes that history forgot and that some bold wine makers are trying to put back on the map. The story is told masterfully by Todd Kliman in his book: The Wild Grape. A Forgotten Grape and the [...]

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Selling wine online from order to payment

May 28, 2010

Nothing new or exciting about it? Wrong! This new app is really innovative and for once it comes from France. It feels good to be able to write about an innovative feature launched by a French company, believe it or not! Millesima is a Bordeaux “negociant” house founded in 1983 by Patrick Bernard. It is [...]

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More on the quiet Internet revolution of Sauternes

April 26, 2010

Aline Baly from Château Coutet sent me a long email after the publication of the first article. I was so happy to read about the success of her innovative web strategy I asked her to let me publish her answer. Here it is – a little amended for more concision with Aline’s approval: “I have [...]

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The quiet Internet revolution of Sauternes and Barsac

April 22, 2010

Sauternes and Barsac don’t have the best reputation among the wine consumers who are not luxury wines savvy.  Say Sauternes, people think Yquem. Say Barsac, they think… what?  Say Monbazillac, they picture cheap sweet wines. It is time for this category to speak up and get better known. Internet is giving this category of sweet [...]

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Chris Brogan’s “Trust Agents”

August 27, 2009

Did you try “googling” your name or your company? Do you write a blog? Do you want to do business on the Net without technological knowledge? Do you want to become a “trust agent”? You’ll learn about that and a lot more in Chris Brogan’s book, Trust Agents. Using the Web to Build Influence, Improve [...]

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SWE conference in New Orleans

June 4, 2008

Last week, I spent 2 days at the 2008 conference of the Society of Wine Educators in New Orleans, Louisiana. SWE is a non-profit educational organization (501c3) whose mission is to advance wine education through professional development and certification. It holds an annual conference with about 60 seminars that attract about 2,000 attendees every year. [...]

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Presentation of "Wine Brands"

January 22, 2008

The subject of wine marketing is widely treated by practitioners, wine marketing experts as well as many organizations in many countries. But we are now entering a new era for marketers: peers trust peers. Top-down messaging is losing ground, while bottom-up buzz is gaining power. Every few months new technologies, new devices and new practices [...]

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