From the category archives:

web sites

Wine Web Sites Knocking on China’s Door

November 11, 2010

Eve posted posted about China and the growth of the luxury market, including wine about two years ago. According to the luxury lifestyle blog Luxuo, “China is expected to be the world’s seventh largest wine consumer by 2013 as the nation’s thirst for vintages continues to grow amid an economic boom.” A new challenge has [...]

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A winery needs a web site!

February 1, 2010

But what web site, what for and what use? My last post on “Does a winery need a web site?” generated interesting and well thought out comments from wine educators, winery owners and other readers. First of all, it seems everybody thought a winery needed a web site. Some said a web site was the [...]

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Does a winery still need a web site?

January 29, 2010

For many years, the success of a communication strategy on the Web was measured by the traffic on the site or the click on a banner. It might not be still true. Because of the growing importance of social media, blogs and micro chats, it is more important for a winery to be present on [...]

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Why should a winery design a new web site?

February 24, 2009

A well-established winery could be considering it doesn’t need a new web site as long as the current one is kept up to date and running smoothly. What’s wrong with such an idea? First of all, the winery itself evolved along the years: brands are created or changing, images are evolving and drinkers are moving [...]

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Brands or not Brands?

December 2, 2008

I just read the paper of Joe Ray on “Wines: Is”made in France” enough?” for brandchannel.com. It started me thinking about wine brands in relation to quality – which seems to be the basic rule, according to Ray, for becoming a French wine brand. It happened I just had dinner in a very traditional French [...]

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