From the category archives:

Wine bloggers

The Colors of Bordeaux Wines

May 24, 2011

Branding a region through the colors of its wines is a new marketing strategy I really enjoyed. Most of wine lovers know Bordeaux for its red wines.  Bordeaux also produces white, rosé, clairet (darker pink), bubbly (the Crémant) and sweet wines of various yellow shades. Unfortunately, those colors are not as known as the famous [...]

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Trends to watch in the wine business

January 2, 2011

Instead of looking back at 2010, I’d rather look forward to 2011.  Of course, I am not a guru and I will not try to predict in what shape the wine industry will be in 2011. But there are a few signs of what we might want to look at in the next few months: [...]

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“Wine on the Web”

September 8, 2010

During the Symposium of Masters of Wine in Bordeaux last June, the first panel was on “Wine on the Web”. The moderator was Christophe Macra, one of the four French MW. Christophe invited four prestigious panelists to talk about Wine and Web: Jancis Robinson, Rowan Gormley, founder and CEO of NakedWines.com, Eric LeVine, founder and [...]

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Wine Blogs in Europe

September 2, 2010

As some of my friends know, I started blogging  in French a few months ago. I decided to give it a try just before my French book got published. In spite of being located in France, I feel and work mostly like an Anglo-Saxon: I always get mildly irritated by the French way of doing [...]

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Forging Links and Enhancing the Magic of Wine

June 29, 2010

For many people, even in the wine business, the Masters of Wine are a mysterious entity.  They are the elite of the wine industry, having passed a very difficult series of tests. There are only 285 of them in the world: it is an exclusive club. At least, that’s what I thought before I met [...]

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Is blogging “the attention-seeking barking of lonely poodles”?

February 22, 2010

Is this assertion of Ron Washam a wake up call for wine bloggers? What is the purpose of wine blogging? What is the real influence or importance of bloggers in the wine industry – in comparison with micro-blogging on Twitter or talking on Facebook? There are many types of wine blogs: blogs from producers, marketers, [...]

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Innovative move in France: A wine bloggers tasting

September 9, 2009

The French blogging scene is a rather unknown phenomenon at the international level. That’s why I didn’t miss the opportunity to meet some French bloggers in Paris at the initiative of the store chain Monoprix. Monoprix is the equivalent of Ralph’s in the US – a middle upscale grocery store with a nice wine selection. [...]

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A year of blogging

December 31, 2008

Happy Anniversary to winebrandsblog! A little more than a year ago, I emailed the final version of my book to my publisher. At first I felt happy and relieved I completed this difficult and enjoyable task. But I kept collecting information and thinking about new media and the wine business. It didn’t take me long [...]

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Results of a survey on wine bloggers

November 4, 2008

For those of you who follow OpenWine Consortium, a.k.a. OWC, know, two wine bloggers conference took place recently: one in Europe with our friends Ryan and Gabriella Opaz of Catavino and Robert McIntosh of WineConversation and one in California with the founder of OWC, Joel Vincent. Ryan had the brilliant idea to create a survey [...]

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The demographics of wine bloggers: US vs. Europe

June 12, 2008

Yesterday, during the on line radio show for the new wine consumer about the first American and European Wine Bloggers Conferences, we brushed on a topic that could be interesting to both sides of the Atlantic: the differences of demographics between Europe and the US. In continental Europe, the main bloggers are usually wine makers [...]

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