From the category archives:

wine consumers

Women agree to disagree on wine

June 8, 2011

A recent survey conducted by Vinexpo on women and wine in United Kingdom, France, Germany, Hong Kong and the US showed that cultural differences are an important factor of differentiation in appreciating wine. What did those women agree upon? They usually prefer red wine over white wine. They are driving the sales for rosé wines:  [...]

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The Colors of Bordeaux Wines

May 24, 2011

Branding a region through the colors of its wines is a new marketing strategy I really enjoyed. Most of wine lovers know Bordeaux for its red wines.  Bordeaux also produces white, rosé, clairet (darker pink), bubbly (the Crémant) and sweet wines of various yellow shades. Unfortunately, those colors are not as known as the famous [...]

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Trends to watch in the wine business

January 2, 2011

Instead of looking back at 2010, I’d rather look forward to 2011.  Of course, I am not a guru and I will not try to predict in what shape the wine industry will be in 2011. But there are a few signs of what we might want to look at in the next few months: [...]

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A Glass of Wine at Starbucks?

October 19, 2010

Who ever dreamed of having a glass of wine at Starbucks in the evening? For a lot of coffee drinkers, Starbucks is THE brand symbolizing good coffee when a morning jolt is needed. Now after drinking lattes or cappucini all day consumers will be able to unwind with a glass of wine. Dream? No. Reality  [...]

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Bordeaux Partners with Snooth

September 27, 2010

For a consumer, nothing is more frustrating than looking for a wine and not being able to locate it.  The Bordeaux wines seem to have partially solved the problem through a partnership between their own site EnjoyBordeaux.com and snooth.com to reach the US market in times when French wines, and more specifically Bordeaux wines, are [...]

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BYOB or Wine By the Glass, what is best for the consumer?

August 31, 2010

A few weeks in the US are the best way to fuel inspiration in a sometimes overwhelmed mind. The last few weeks were no exception.  I had the opportunity to go to various restaurants and noticed a few changes in the way some hospitality businesses are run in our lean times. Two years ago, Leslie [...]

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Organic or Not Organic? That is the question!

July 6, 2010

And the question was “solved” by the EU: it had recently rejected a proposal to create an organic wine category. Sad? Maybe not. Those last few weeks, I traveled a lot and I  met many wine makers in France who are already working their vineyards and making their wines organically without advertising it or seeking [...]

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A Mutineer in France

July 1, 2010

Do you know this fun, energetic and innovative beverage magazine, The Mutineer? If you don’t, run to your local newsstand and get one. It’s the most relaxing, entertaining and informative magazine on all trends in the beverage industry. I’m not talking sodas, but spirits, cocktails, wines… “fine beverage…redefined”, as stated on the cover. I heard [...]

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Forging Links and Enhancing the Magic of Wine

June 29, 2010

For many people, even in the wine business, the Masters of Wine are a mysterious entity.  They are the elite of the wine industry, having passed a very difficult series of tests. There are only 285 of them in the world: it is an exclusive club. At least, that’s what I thought before I met [...]

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More on the quiet Internet revolution of Sauternes

April 26, 2010

Aline Baly from Château Coutet sent me a long email after the publication of the first article. I was so happy to read about the success of her innovative web strategy I asked her to let me publish her answer. Here it is – a little amended for more concision with Aline’s approval: “I have [...]

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