From the category archives:

wine consumers

The quiet Internet revolution of Sauternes and Barsac

April 22, 2010

Sauternes and Barsac don’t have the best reputation among the wine consumers who are not luxury wines savvy.  Say Sauternes, people think Yquem. Say Barsac, they think… what?  Say Monbazillac, they picture cheap sweet wines. It is time for this category to speak up and get better known. Internet is giving this category of sweet [...]

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Looking for a… book

August 25, 2009

I didn’t think that trying to buy a book in a bookstore could become such a frustrating experience. The book I was seeking is Chris Brogan and Julien Smith‘s Trust Agents. Yesterday I heard this long-awaited book was available in Borders and Barnes and Noble bookstores all over the country. I rushed to the nearest [...]

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Niche branding or narrow branding?

January 5, 2009

In those lean times, a marketer feels compelled to define the best strategy at the lowest budget, especially for mediuim-sized brands. In his article “Brands:Taking a narrow view”, published on brandchannel.com, Chris Heile suggests that narrow branding “embraces the positive qualities of the brand, sharing them in more detail with customers. Think of it as [...]

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