June 19, 2011 –  Bordeaux-Bourgogne, digital passions, Vinexpo, Bordeaux

The Wine Management Institute of the Dijon Business School ESC organizes a conference on : “Bordeaux-Bourgogne, digital passions” at 6:30 pm at the Hotel Mercure Chartrons, in Bordeaux, France. The conference will show why and how digital communications broke the barriers between wine regions and cultures all over the world.

Several practitioners will share their experience: I’ll be talking about wine blogs and digital writing; Jean-David Camus will explain the digital strategy of Albert Bichot; François Desperriers will tell us the success story of his magazine and blog, Bourgogne Live and Florence Ragonneau, in charge of digital communication for the Bureau of Burgundy wines will explain her strategy to promote the Burgundy wines on social networks.

Feel free to join us.

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