Women agree to disagree on wine

June 8, 2011

A recent survey conducted by Vinexpo on women and wine in United Kingdom, France, Germany, Hong Kong and the US showed that cultural differences are an important factor of differentiation in appreciating wine. What did those women agree upon? They usually prefer red wine over white wine. They are driving the sales for rosé wines:  [...]

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The Colors of Bordeaux Wines

May 24, 2011

Branding a region through the colors of its wines is a new marketing strategy I really enjoyed. Most of wine lovers know Bordeaux for its red wines.  Bordeaux also produces white, rosé, clairet (darker pink), bubbly (the Crémant) and sweet wines of various yellow shades. Unfortunately, those colors are not as known as the famous [...]

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2010 Château d’Yquem, the zen attitude

April 11, 2011

For the last two weeks, Bordeaux buzzed with the “En Primeurs” campaign for the 2010 vintage. Last week was the peak of the campaign with tastings all over the Bordeaux area. Every appellation and classification opened their doors to journalists, bloggers, importers, distributors and all kinds of professionals. This time of the year is a [...]

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WineFair.com, virtual and international wine fair

March 15, 2011

Last year, I wrote in my French blog about winefair.com, this French initiative: a virtual and 3-D wine fair. I was impressed by the technology and the design of the site. This year, the second edition of winefair.com opens up to international markets. During the last few weeks, I was in contact with many American [...]

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Trends to watch in the wine business

January 2, 2011

Instead of looking back at 2010, I’d rather look forward to 2011.  Of course, I am not a guru and I will not try to predict in what shape the wine industry will be in 2011. But there are a few signs of what we might want to look at in the next few months: [...]

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How to position a wine brand

November 28, 2010

David Anthony Hance found 3 keys to success for a wine brand: the wine type or style, the personality or the place.  By wine type, he means a zinfandel or a Pinot Noir “burgundian style”, for example. Personality implies the brand is based on a person, such as Coach Ditka or Randall Grahm of Bonny [...]

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A New French Wine Brand in the US

November 15, 2010

After the unfortunate recent failure of Chamarré it seems very brave to launch a new French brand on the US market.  The press release bears the rather off putting title : “300 Year Old French Winery Brings Prestigious Wine Appellations Into The 21st Century”. The 300 Year Old French Winery is Arnoux et Fils, family-owned [...]

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Wine Web Sites Knocking on China’s Door

November 11, 2010

Eve posted posted about China and the growth of the luxury market, including wine about two years ago. According to the luxury lifestyle blog Luxuo, “China is expected to be the world’s seventh largest wine consumer by 2013 as the nation’s thirst for vintages continues to grow amid an economic boom.” A new challenge has [...]

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A New Wine Brand by Twitter

October 29, 2010

Twitter.com just is launching a new wine brand, Fledgling, to promote literacy in the world. Out of the $25 paid by the consumer, $5 will go to Room to Read, a non-profit group dedicated to raising literacy levels in developing countries. An other innovative company was brought in this effort: the winemaking team of Crushpad [...]

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A Glass of Wine at Starbucks?

October 19, 2010

Who ever dreamed of having a glass of wine at Starbucks in the evening? For a lot of coffee drinkers, Starbucks is THE brand symbolizing good coffee when a morning jolt is needed. Now after drinking lattes or cappucini all day consumers will be able to unwind with a glass of wine. Dream? No. Reality  [...]

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