More on the quiet Internet revolution of Sauternes

April 26, 2010

Aline Baly from Château Coutet sent me a long email after the publication of the first article. I was so happy to read about the success of her innovative web strategy I asked her to let me publish her answer. Here it is – a little amended for more concision with Aline’s approval:
“I have been [...]

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The quiet Internet revolution of Sauternes and Barsac

April 22, 2010

Sauternes and Barsac don’t have the best reputation among the wine consumers who are not luxury wines savvy.  Say Sauternes, people think Yquem. Say Barsac, they think… what?  Say Monbazillac, they picture cheap sweet wines. It is time for this category to speak up and get better known.
Internet is giving this category of sweet wines [...]

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DTT and DTC, the best ways to reach the consumers?

April 15, 2010

For a non American, the three-tier system of wine distribution  is very puzzling.  But some wine professionals are now working on improving the system for the benefit of the consumers or at least suggesting some solutions.
In his interview to Vin65 a few days ago, Paul Mabray, CEO of VinTank and founder and former CEO of [...]

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Apple Wants to Redefine Mobile Ads

April 9, 2010

I’m not an Apple afficionada or endorsing Apple. I just have an iPod Touch and my regular Windows laptop. But I’m a communication person at heart and just saw the most amazing feature for the iPhone platform today. Of course, it will not be available for a few months, but I started dreaming of all [...]

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Binge drinking “à la française”

April 8, 2010

Binge drinking and its tragic consequences are very much in the mind of French politicians and health specialists. Unfortunately in order to reduce binge drinking, French authorities target the wine industry more than the spirits industry. Studies show clearly that young people get drunk in night clubs on cocktails based on spirits and not on [...]

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Vinopedia, a new wine search tool

March 25, 2010

Again? Not quite. You might have used vinopedia.com when it was called freewinesearcher.com.  the new version includes now 800,000 American wines and 600,000 European wines. Paul Mabray, from VinTank as well as Gary V praised its searchability quality in their tweets.
Let’s try to look for some wines. I used the “Refine Criteria” tool and requested [...]

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Artisan Wines in Santa Barbara?

March 17, 2010

You know how much I love Santa Barbara, California and the beautiful wines grown in the area. I raved often enough to bore everybody. But today I’m more skeptical than raving.  I just read a press release by the Santa Barbara Wine Company announcing the launch of their “Artisan Wines”. What a strange concept! What [...]

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Re-Branding, not an easy task

March 9, 2010

I recently blogged on the re-branding of Château Laville Haut-Brion, the white wine of Château La Mission Haut-Brion, under the name of “Château La Mission Haut-Brion blanc” (white). In the same movement, Domaine Clarence Dillon, owner of both Château Haut-Brion and Château La Mission Haut-Brion,   re-branded the second wine of Haut-Brion, Bahans Haut-Brion, by the [...]

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Wine Dating, a French Concept

March 4, 2010

Trust French people to associate love with (almost) anything fun and sensual! The luxury wine and food store Fauchon launched a fun concept, the “Wine Dating”.  Based on the idea of an “after work” meeting, the “wine daters” meet in the restaurant at the top of the Montparnasse Tower. They’re offered a tasting of 6 [...]

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Millennials, an easy target for wine brands?

March 3, 2010

Millennials are the dream target of many wine brands. They have time, they have money and they crave learning about wine. Really? Think twice. Or, as 29-year-old journalist Nadira Hira put it, “think authentic, don’t think marketing!”.
Is it bad news? Not really. Millennials are a generation of zappers, with short attention span but they have [...]

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