Meeting 15 Bordeaux Classed Growths in New York

September 20, 2011

If you love wine, running and New York, come applaud 15 Classed Growths of Bordeaux whose managers decided to run the New York Marathon in November 2011 to raise money for a good cause. Under the name “Bordeaux Grands Crus Runners”, those marathon veterans will run the 26.2 miles to celebrate wine and raise money […]

Read the full article →

Drinking Local in the US

July 29, 2011

Recently listening to a panel on drinking local during a conference, I was a little surprised by what I heard. Two main issues were raised among the panelists: – Price is the main issue: consumers are reluctant to pay more for local wines. One of the panelists got a few laughs from the audience when […]

Read the full article →

Château Lanessan, and its new branding strategy

July 5, 2011

Château Lanessan in Haut-Medoc near Bordeaux is one of those discreet and high quality family owned estates you hear about from time to time.  But it deserves more attention that it gets. Lanessan belongs to the Bouteiller family. It was run for the last 30 years by Hubert Bouteiller, brother of Bertrand Bouteiller who ran […]

Read the full article →

When Bordeaux Welcomes Portugal Wines

June 24, 2011

Thanks to Christian Seely and Marie-Louise Schÿler of Château Pichon-Longueville in Pauillac, their guests enjoyed a wonderful Portuguese evening during Vinexpo. Château Pichon-Longueville belongs to Axa Millesimes Group that owns also vineyards in Portugal as well as other vineyards in France and Hungary. When Christian Seely traveled to Portugal 18 years ago, he fell in […]

Read the full article →

The Success Stories of Burgundy on the Digital Map

June 20, 2011

Yesterday, the 2011 edition of Vinexpo opened in Bordeaux and Burgundy was the guest of honor of the ESC Dijon Institute of Wine Management conference. Three keynote speakers presented the success stories of their business or organization : Florence Ragonneau of the Bureau of Burgundy wines (BIVB), François Desperriers, founder with Aurélien Ibanez of […]

Read the full article →

Women agree to disagree on wine

June 8, 2011

A recent survey conducted by Vinexpo on women and wine in United Kingdom, France, Germany, Hong Kong and the US showed that cultural differences are an important factor of differentiation in appreciating wine. What did those women agree upon? They usually prefer red wine over white wine. They are driving the sales for rosé wines:  […]

Read the full article →

The Colors of Bordeaux Wines

May 24, 2011

Branding a region through the colors of its wines is a new marketing strategy I really enjoyed. Most of wine lovers know Bordeaux for its red wines.  Bordeaux also produces white, rosé, clairet (darker pink), bubbly (the Crémant) and sweet wines of various yellow shades. Unfortunately, those colors are not as known as the famous […]

Read the full article →

2010 Château d’Yquem, the zen attitude

April 11, 2011

For the last two weeks, Bordeaux buzzed with the “En Primeurs” campaign for the 2010 vintage. Last week was the peak of the campaign with tastings all over the Bordeaux area. Every appellation and classification opened their doors to journalists, bloggers, importers, distributors and all kinds of professionals. This time of the year is a […]

Read the full article →, virtual and international wine fair

March 15, 2011

Last year, I wrote in my French blog about, this French initiative: a virtual and 3-D wine fair. I was impressed by the technology and the design of the site. This year, the second edition of opens up to international markets. During the last few weeks, I was in contact with many American […]

Read the full article →

Trends to watch in the wine business

January 2, 2011

Instead of looking back at 2010, I’d rather look forward to 2011.  Of course, I am not a guru and I will not try to predict in what shape the wine industry will be in 2011. But there are a few signs of what we might want to look at in the next few months: […]

Read the full article →