Premium Wine Brands from Pernod-Ricard?

October 12, 2010

Pernod-Ricard went through major organizational changes in the last week: they launched a new brand company called Premium Wine Brands. Under this umbrella brand, consumers will find some of the group’s major wine brands: Australian wines (Jacob’s Creek), New Zealand wines (Montana and Brancott), Spanish and Argentinean wine brands with international potential (Campo Viejo and [...]

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George Best, the George Clooney of Barley Wine?

October 5, 2010

You might have read on brandchannel.com the story on George Best’s barley wine. Didn’t? Here is a quick up to date: George Best was a UK football star who drank himself to death, even after a liver transplant. His last words were supposedly: “Don’t die like me”.  Was it a good idea to let his [...]

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Are We “Branded To Death”?

September 29, 2010

According to Seth Godin, “There is too much clutter … because we’ve branded ourselves to death.”.  The CMO should now be a “Chief Movement Officer”. “In short: don’t market — inspire, lead, tap into your brand’s passions and you’ll tap into consumers’ passions and build a small and committed following that will scale through word-of-mouth.” [...]

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Bordeaux Partners with Snooth

September 27, 2010

For a consumer, nothing is more frustrating than looking for a wine and not being able to locate it.  The Bordeaux wines seem to have partially solved the problem through a partnership between their own site EnjoyBordeaux.com and snooth.com to reach the US market in times when French wines, and more specifically Bordeaux wines, are [...]

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Crushpad in Bordeaux

September 15, 2010

A few years ago, when I mentioned Crushpad to my European friends, most of them told me that such a concept could not work in Europe. But it did! Let’s go back a little in time.  Crushpad is an urban winery allowing wine lovers to select a plot of land, a grape and be part [...]

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“Wine on the Web”

September 8, 2010

During the Symposium of Masters of Wine in Bordeaux last June, the first panel was on “Wine on the Web”. The moderator was Christophe Macra, one of the four French MW. Christophe invited four prestigious panelists to talk about Wine and Web: Jancis Robinson, Rowan Gormley, founder and CEO of NakedWines.com, Eric LeVine, founder and [...]

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adegga.com, a rising star of Web 2.0

September 6, 2010

Adegga.com is a Portuguese start up specialized in the wine business. I met Andre Ribeirinho and his team during the 2009 EWBC in Lisbon. At that time, I was very impressed by the AVIN tag they created and even mentioned it in my French book on Web marketing for the wine industry. During the Spring [...]

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Wine Blogs in Europe

September 2, 2010

As some of my friends know, I started blogging  in French a few months ago. I decided to give it a try just before my French book got published. In spite of being located in France, I feel and work mostly like an Anglo-Saxon: I always get mildly irritated by the French way of doing [...]

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BYOB or Wine By the Glass, what is best for the consumer?

August 31, 2010

A few weeks in the US are the best way to fuel inspiration in a sometimes overwhelmed mind. The last few weeks were no exception.  I had the opportunity to go to various restaurants and noticed a few changes in the way some hospitality businesses are run in our lean times. Two years ago, Leslie [...]

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Organic or Not Organic? That is the question!

July 6, 2010

And the question was “solved” by the EU: it had recently rejected a proposal to create an organic wine category. Sad? Maybe not. Those last few weeks, I traveled a lot and I  met many wine makers in France who are already working their vineyards and making their wines organically without advertising it or seeking [...]

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