A large part of one of the chapters of Wine Brands was dedicated to crushpad.com, this luxury winery based in San Francisco. Why was that? Crushpad.com and crushnet allow want-to-be winemakers to make wine... on the Net if they don't live in California. They have access to all the facilities via videos and podcasts. Crushnet goes even further, as stated in their press release: "Crushpad is at the forefront of the Wine 2.0 movement, providing new wine makers with the resources and support to create their own luxury vintage from grape to bottle -- and a unique opportunity to express their creativity through wine making. Something that until now has been reserved only for professional winemakers living in wine country."
There are three features that really attracted my attention:
- "Real-time, streaming video that allows individuals to direct the action from the comfort of their living room: panning, tilting and zooming in on all the activities at Crushpad's 34,000 square foot winery and communicating with Crushpad staff; even cheering on members of their wine making group from afar."
- A wiki : "Enowiki, an online resource that demystifies many of the more technical aspects of wine making."
- "Wine Styler, an online tool that enables individuals to graphically define the style of their wine and automatically drive the associated technical wine making decisions. Wine Styler is also tightly integrated with Enowiki and educational videos to provide a comprehensive wine design environment."
I just wish we had such a tool in Europe!
Showing posts with label Crushnet. Show all posts
Showing posts with label Crushnet. Show all posts
Thursday, May 15, 2008
Tuesday, March 4, 2008
Making wine at Boeing
Yes, Boeing employees are making wine! I'm not joking: it was in the International Herald Tribune issue of last weekend.
What's the deal? Thirty years ago, some Boeing employees created a wine tasting club. Nothing fancy, nothing original. In later years, it changed into a beer and wine making group offering tastings, trips, equipment and grape purchases. The club members buy grapes from vineyards, store them in a Boeing facility and crush them with rental equipment. They also attend seminars with wine makers for their education.
Results? Thousands of bottles of Cabernet Sauvignon, Chardonnay or Syrah were produced over the years by Boeing employees. About a dozen wineries of the Washington area were started by former Boeing employees. Others used their experience to get a job in a winery. Brad Sherman, vice-president of the club for wine, told journalist Kristina Shevory that many people asked to join but were rejected because they weren't employed by Boeing.
Those people shouldn't be too disappointed. There is an alternative solution: the Crushpad experience, launched in San Francisco, California, in 2004. Crushpad provides grapes from the West Coast's best vineyards, a wine making team and a winery focused on making wine in small lots. Customers choose their level of involvement, and Crushpad does the rest. At the end of the wine making process, customers get their own "cult" wine. The customer monitors the wine making process through a private account, a blog and some videos. Crushpad also launched Crushnet, its online wine community, to serve over 2000 Crushpad clients that live in more than 35 states and eight countries.
Web 2.0 is full of resources for people with energy and imagination !
What's the deal? Thirty years ago, some Boeing employees created a wine tasting club. Nothing fancy, nothing original. In later years, it changed into a beer and wine making group offering tastings, trips, equipment and grape purchases. The club members buy grapes from vineyards, store them in a Boeing facility and crush them with rental equipment. They also attend seminars with wine makers for their education.
Results? Thousands of bottles of Cabernet Sauvignon, Chardonnay or Syrah were produced over the years by Boeing employees. About a dozen wineries of the Washington area were started by former Boeing employees. Others used their experience to get a job in a winery. Brad Sherman, vice-president of the club for wine, told journalist Kristina Shevory that many people asked to join but were rejected because they weren't employed by Boeing.
Those people shouldn't be too disappointed. There is an alternative solution: the Crushpad experience, launched in San Francisco, California, in 2004. Crushpad provides grapes from the West Coast's best vineyards, a wine making team and a winery focused on making wine in small lots. Customers choose their level of involvement, and Crushpad does the rest. At the end of the wine making process, customers get their own "cult" wine. The customer monitors the wine making process through a private account, a blog and some videos. Crushpad also launched Crushnet, its online wine community, to serve over 2000 Crushpad clients that live in more than 35 states and eight countries.
Web 2.0 is full of resources for people with energy and imagination !
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