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Australia, virtual and international wine fair

March 15, 2011

Last year, I wrote in my French blog about, this French initiative: a virtual and 3-D wine fair. I was impressed by the technology and the design of the site. This year, the second edition of opens up to international markets. During the last few weeks, I was in contact with many American […]

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Mobile Apps from all over

February 17, 2010

You know a technology is successful when you start seeing it all over the place. Most of my favorite French wine and food or lifestyle magazines now have an iPhone app, making searching for a recipe or a match with a wine a lot easier. It happened that one of the most respected and widely […]

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Social Wine Brands

October 22, 2009

Next week I’ll be on my way to the European Wine Bloggers Conference in Lisbon, Portugal. I’m one of the lucky one who’ll get to speak twice – once on Social Wine Brand and the second time on the Future of the Social Wine Brand. But what is exactly the social wine brand? More and […]

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Cork in Europe, screwcap in the US

July 31, 2009

It’s one of those minor (or major?) cultural differences that makes being a marketer such a pleasure. In France, Marquès de Cacérès sells its Rosé 2008 with a synthetic cork – just for the pleasure of hearing the little noise when opening the bottle. In the US, the same bottle is sold with a screwcap. […]

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Zork vs. Alcan, a new sparkling wine closure

July 22, 2009

A few weeks ago I wrote about the new Alcan closure for Champagne, first experimented with a Duval-Leroy Champagne. News now come from Australia as a new sparkling wine closure is launched by Zork on Zamphire, an Australian sparkling wine produced by McWilliam’s Wines under its Evans & Tate brand. The SPK closure has been […]

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Yellow Tail in music

April 30, 2009

Funny story: Yellow Tail, the number 1 Australian wine brand in the US, is to launch in the UK a music and wine promotional campaign. British wine consumers will have the privilege to drink their Rosé with R&B, their Bubbles with Classic Pop and their Chardonnay with 80s rock. Will this “alliance” between a wine […]

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Is education the answer to alcohol related problems?

March 6, 2009

France is currently debating a law on how to save its health coverage system and prevent various costly diseases, such as cancer, cardiovascular accidents and so on. First culprit: wine consumption. I suppose drinking a glass of whiskey a day or a glass of vodka is much better for your health! Whatever the culprit or […]

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India, a wine producer and consumer country

February 17, 2009

When the Western world is in financial trouble, eyes turn to other markets: India, China, Russia carry the hope of our sick economies for recovery. The wine business is no exception. Wine consumption is on the rise in India but it’s still very marginal compared to spirits and beer consumption. The yearly annual wine consumption […]

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Napa Valley’s historical roots

January 8, 2009

To a lot of wine drinkers around the world, there is the Old World of wine – mainly Europe – and the New World of wines – mainly the US, Australia or South America. Andy Beckstaffer, one of the most prominent grape growers in Napa Valley, initiated a research to map the old vineyards of […]

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A funny Monkey in Australia: new brand and Web 2.0

January 6, 2009

At the end of last year, I was contacted by Sid Patel, Marketing Director of The Friday Monkey wines from Australia. Since I didn’t know this brand, I was curious enough as to look for it on the web. The web site is clean, user-friendly and answers most questions of somebody who didn’t drink their […]

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