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The contradictions of the European market

March 31, 2008

The European press – whether on line or off line – on the wine business in Europe gives the readers very mixed signals on the state of the industry. I’d like to try – “try” being the key word – to sort out what I read lately and what it means in comparison with the […]

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The Indian consumer and wine industry

March 26, 2008

Last week, I had the pleasure to meet two Indian men, both wine drinkers and lovers and discuss with them the rising Indian wine industry and the growing interest of their countrymen and women for wine. Today, I read a new article about a Indian wine industry. India holds two main wine companies, Sula and […]

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March 17, 2008

An overwhelmed consumer, hesitating to choose the right wine to pair with his/her dish, has now a very efficient and free tool to get an answer. Technology (or wine 2.0) is now at our doorstep to answer our needs and help us to make the right decision. And what a pleasure for the consumer not […]

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Brands vs. Regions?

March 13, 2008

Last Friday, I spent the day listening to speakers from various countries about strategies to access the international markets. French specialists, such as Yves Benard, President of the INAO (Institute of the Controlled Appellations) or James de Roany, managing director of Chateau Beaulieu in Provence, the Italian Lorenzo Zonin, owner of the Zonin winery, the […]

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Wealthy Chinese prefer French wine brands

February 22, 2008

China is one of the emerging markets for the wine business. I already mentioned on that blog that Chinese people are fond of wine and especially French wines. A recent study conducted by VisaCard Worldwide and based on a survey of 1,800 respondents with an annual income exceeding $16,000 in Beijing, Shanghai and Guangzhou, identified […]

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New packagings for wine brands?

February 20, 2008

A lot of new wine brands created innovative packagings: Barokes and Lubie, to name just two brands I worked on for Wine Brands. Some “old” brands also launch wines under new packaging: this is the case of the long-lived German brand “Black Tower” now lauching a sparkler in cans. “The launch is part of a […]

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