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Adegga, the technical wizard behind EWBC

November 5, 2009

Since the Social Media Report by VinTank published a couple of months ago, the notoriety of increased tremendously and got a much deserved attention. Founded in Portugal by Andre C. Ribeirinho, is a very innovative company whose technology is well advanced. In spite of being Portuguese born, is an international platform available […]

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A woman’s smile on a wine label

September 30, 2009

This is the very unusual sight I came across today. At first the title of the article read: “Wine for women”. I got mildly annoyed and was about to move away when a sentence caught my eye: “Every smile has a story. And many stories are shared over a glass of wine”. Banal? Yes, but […]

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California Wine Brands

July 28, 2009

I tend to consider the US as my personal paradise for wine brands. Indeed France is not really a champion in that category! Last night, I happened to share a bottle of Westerly Vineyards 2001 Estate Grown Merlot with some friends. besides the fact that the wine was a delight, I was intrigued by the […]

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Alsacian wines: variety or not on the label?

July 16, 2009

A few days ago I was pondering about the problem faced by Alsatian vintners following the new EU regulations on the origin of wine. The question became a controversy in Alsace where labeling relies a lot on the grape since most wines are mono-varietal. The same wine maker can produce gewürtztraminer, Pinot Gris and Rieasling […]

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Do the labels matter so much to the consumer?

November 20, 2008

“Yes”, is the loud answer of a recent study presented by Nielsen at the Oregon Wine Symposium on February 11, 2008 in Eugene. Over 3,300 wine brands are now crowding the shelves of grocery stores since 1999 and they now represent about 70% of active brands. Interestingly, their price points are higher. In 2007, 27% […]

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Wine brands and estate wines

August 4, 2008

Being in California is a dream when you’re are as passionate about wine brands as I am. I spend a lot of time perusing in wine stores and supermarkets’ wine section looking at their selection, the labels and the way the wines are displayed on the shelves. And of course, I taste some wines, some […]

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Wine and War or Wine Wars?

June 5, 2008

On, there is a European Community Group founded by my friend Robert McIntosh reflecting on the meaning (or absence of meaning) of the differences between “New” World and “Old” World in the wine business. This topic must be very pertinent since the French wine industry just decided to change the laws on how to […]

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Second label, bulk wine or new brand?

April 18, 2008

I just read an article in the North Bay Business Journal that raised a very interesting question: is it better for a winery to create a second label or to sell the wine in bulk when you have too much of a lower quality wine for your main brand? This discussion happened during the Business […]

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An innovative label

March 24, 2008

How many times after drinking a good bottle of wine didn’t you think you should make a note of this wine to remember its name and buy it again? By the time you find a piece of paper and a pen you already thought of something more important or urgent to do and you forget. […]

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So tired of meaningless labels

February 1, 2008

Again labels are in the news. As I stated in “Wine Brands”, labels are what customers see first when they browse the store shelves: kangaroos, dogs, frogs, rabbits and many animals attract the eye but what’s in the bottle? Good question that some consumers don’t ask themselves: when I was in the wine store of […]

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