Posts tagged as:

biotechnology

Marketing or Not Marketing: Is it the Question?

February 3, 2010

I just finished reading The Wine Trials 2010 by Robin Goldstein and Alexis Herschkowitsch. I must confess I’m very perplexed by this book. The authors blame the “lifestyle marketing” for overpriced wines. They also condemn the fact that a group like LVMH invest more money on marketing than to produce the goods, without mentioning that [...]

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Going green in the vineyards?

December 8, 2009

Those last few months I’ve been collecting information on green winemaking, biodynamism, and sustainable development. Not so much because I thought about writing about it but mostly because I was curious about this trend after tasting many organic wines. This lead me to Olivier Dauga, a winemaker and consultant in Bordeaux, whom I met during [...]

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Social Wine Brands

October 22, 2009

Next week I’ll be on my way to the European Wine Bloggers Conference in Lisbon, Portugal. I’m one of the lucky one who’ll get to speak twice – once on Social Wine Brand and the second time on the Future of the Social Wine Brand. But what is exactly the social wine brand? More and [...]

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