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Marketing or Not Marketing: Is it the Question?

February 3, 2010

I just finished reading The Wine Trials 2010 by Robin Goldstein and Alexis Herschkowitsch. I must confess I’m very perplexed by this book. The authors blame the “lifestyle marketing” for overpriced wines. They also condemn the fact that a group like LVMH invest more money on marketing than to produce the goods, without mentioning that […]

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Wine and Books

September 19, 2008

It is all over the news: will sell very soon wine in 26 states. Some people are raging, some are skeptical and a lot are indifferent. But when one reads that the famous and well respected Wall Street Journal is going to sell wine, one is surprised. What’s going on with those institutions? […]

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