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Books

Marketing or Not Marketing: Is it the Question?

February 3, 2010

I just finished reading The Wine Trials 2010 by Robin Goldstein and Alexis Herschkowitsch. I must confess I’m very perplexed by this book. The authors blame the “lifestyle marketing” for overpriced wines. They also condemn the fact that a group like LVMH invest more money on marketing than to produce the goods, without mentioning that […]

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Wine and Books

September 19, 2008

It is all over the news: amazon.com will sell very soon wine in 26 states. Some people are raging, some are skeptical and a lot are indifferent. But when one reads that the famous and well respected Wall Street Journal is going to sell wine, one is surprised. What’s going on with those institutions? Amazon.com […]

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