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Celebrating Women Wine Producers and Professionals

March 8, 2012

March 8 is officially our day, Women’s Day.  We should pay more often a tribute to those women, wine producers or professionals, who are often the source of interesting initiatives. This article aims at mentioning just a few of those ideas or different approaches on various wine related topics. This is my way to tell […]

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Is Bordeaux a wine brand?

June 2, 2010

A few days ago, I was talking with one of my MBA students on Bordeaux as a brand. The question was: Should Bordeaux brand itself like Champagne?  By branding its region, Champagne allowed small family owned properties to shine and sell their wines. The region leaders, the famous Krug, Bollinger and other Ruinart, did not […]

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Re-branding Laville to La Mission Haut-Brion Blanc

February 26, 2010

Some thought it was a good idea, making it clear that Laville was the white wine of La Mission Haut-Brion while others were sorry to see an old name disappear from Bordeaux. Re-branding a well established wine brand is usually a very well thought out decision. In the case of Château Laville Haut-Brion, both names […]

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Going green in the vineyards?

December 8, 2009

Those last few months I’ve been collecting information on green winemaking, biodynamism, and sustainable development. Not so much because I thought about writing about it but mostly because I was curious about this trend after tasting many organic wines. This lead me to Olivier Dauga, a winemaker and consultant in Bordeaux, whom I met during […]

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Dog or not dog on the label?

November 30, 2009

Last week I was interviewed for the French TV channel France5 on how to market efficiently French wines to international markets. The first question of the journalist was: is there any difference between “Old World” and “New World” wine labels? She wanted me to show some “New World” labels. I pointed the “Red Rover” label […]

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A new blog on international wine tourism

November 26, 2009

Wine tourism is a difficult topic when you’re not a specialist of… tourism but love wine. Promoting both at the same time is a difficult exercise: wine is part of a local culture. When you didn’t travel to the place where the wine comes from, you discover a region through the wine. How to connect […]

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October 9, 2009

Videos, Google-style search engine, blog, Facebook page –, one of the leading e-commerce site, is gearing up towards Web 2.0 level and entering the age of social media. is positioned as a very high-end e-commerce site. It sells only 12-bottle cases of Bordeaux classified Growths, Burgundy or Rhone Valley wines. Their customers are […]

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Empreintes, French Conference on Brands

September 25, 2009

On November 5, 2009 I’ll be speaking (in French for a change) on new technologies and their impact on brand management in Bordeaux.

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Google or

September 25, 2009

When it comes to finding information on wine on the Net, is it better to google or ablegrape? This morning I made a very simple test. I “googled” a few wine brands or names and then checked comparatively on Guess what? I had more pertinent answers through Let’s take one example. Clarendelle is […]

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Innovative move in France: A wine bloggers tasting

September 9, 2009

The French blogging scene is a rather unknown phenomenon at the international level. That’s why I didn’t miss the opportunity to meet some French bloggers in Paris at the initiative of the store chain Monoprix. Monoprix is the equivalent of Ralph’s in the US – a middle upscale grocery store with a nice wine selection. […]

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