Posts tagged as:

Branding

Branding a Nation, Branding a Place, Branding a Wine?

October 9, 2008

A few years ago I read a very intriguing book by Simon Anholt, Brand America: The Mother of All Brands. Before reading this book I had never thought of a country as a brand. When you think about it, it makes sense to brand a country or a place. After all, Napa, Bordeaux, Priorato, Tuscany [...]

Read the full article →

Water and Branding

September 26, 2008

Water is the healthiest drink for us, according to most medical authorities. Like wine and any other beverage, water has been changing over the years to appeal to different cultural groups, age groups and various demographics. My favorite packaging design blog follows the look of water as well as wine, whiskey and beer. The following [...]

Read the full article →

Wines on amazon.com?

September 24, 2008

The buzz is all over the on line wine community: amazon.com is going to sell American wines in the US. When asked if they would like to comment on our Internet live radio show today, amazon.com answered: “we don’t comment on rumors.” Rumors? Maybe but, true or not, this kind of news brings a few [...]

Read the full article →

Burgundy wines and brands

September 8, 2008

I spent last Thursday and Friday in Burgundy tasting its wines and visiting a small but outstanding vineyard in Chassagne-Montrachet, Domaine Jean-Noël Gagnard masterfully managed by Caroline Lestimé. Those two events made me understand even more deeply how wine marketing and branding evolved in about 100 years. First, on Thursday night, thanks to the kindness [...]

Read the full article →

Branding strategy in Sta. Rita Hills AVA

July 31, 2008

Yesterday I spent a fascinating day visiting four wineries in the Sta. Rita Hills AVA in Santa Barbara County, California -thanks to my friend Bernard Roth who organized this tour. Besides tasting great and hard to find wines, I learned a few facts on the branding strategy of this recent AVA. Let’s get back in [...]

Read the full article →

Branding: Europe vs. USA

June 25, 2008

Branding a wine is a complex process depending on the wine, the targets, the location and many other factors. I happened to read the interviews of the European owner of the high-end wine brand, Sassicaia, selling around $1,000 a bottle, the Italian Piero Incisa della Rocchetta and the Gallo’s American Director of Fine Wine Marketing, [...]

Read the full article →

Next Entries →