Posts tagged as:


Malbec from Cahors is coming to the US

January 26, 2009

One of my most important study case in Wine Brands was on the strategy of the Malbec wines of Cahors. By then, in 2006-2007, the producers of French Malbec from Cahors had decided on a strategy based on on line tools, such as two blogs and emailing as well as on two options: Cahors is […]

Read the full article →

The demographics of wine bloggers: US vs. Europe

June 12, 2008

Yesterday, during the on line radio show for the new wine consumer about the first American and European Wine Bloggers Conferences, we brushed on a topic that could be interesting to both sides of the Atlantic: the differences of demographics between Europe and the US. In continental Europe, the main bloggers are usually wine makers […]

Read the full article →

Cahors, web marketing and French Malbec

April 4, 2008

This afternoon I’ll be in the train to Cahors, a little city in the South West of France – somewhere between Bordeaux and Toulouse. I’ll be attending the First International Malbec days – the first ever event around the Malbec grape organized in the world. I heard about Syrah Days, Pinot Noir days in the […]

Read the full article →