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Is Bordeaux a wine brand?

June 2, 2010

A few days ago, I was talking with one of my MBA students on Bordeaux as a brand. The question was: Should Bordeaux brand itself like Champagne?  By branding its region, Champagne allowed small family owned properties to shine and sell their wines. The region leaders, the famous Krug, Bollinger and other Ruinart, did not […]

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Promoting a Collective Brand

February 10, 2010

One of the most interesting challenges for a wine marketer is promoting a collective brand. Champagne was certainly the most successful example of such a strategy: it is now synonymous with party, special occasion and pleasure. Unfortunately we know it backfired: consumers don’t see Champagne as an everyday drink but more as the special drink […]

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October 9, 2009

Videos, Google-style search engine, blog, Facebook page –, one of the leading e-commerce site, is gearing up towards Web 2.0 level and entering the age of social media. is positioned as a very high-end e-commerce site. It sells only 12-bottle cases of Bordeaux classified Growths, Burgundy or Rhone Valley wines. Their customers are […]

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Innovative blends, creative wines

August 14, 2009

As a French wine professional, I’m always amazed by the creativity of American wine producers. While in France, you identify the wine regions by the type of grapes (Pinot Noir and Chardonnay in Burgundy and Champagne, Cabernet and Merlot in Bordeaux, Mourvèdre, Grenache or Malbec in the South West…), California is paradise for a lot […]

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Zork vs. Alcan, a new sparkling wine closure

July 22, 2009

A few weeks ago I wrote about the new Alcan closure for Champagne, first experimented with a Duval-Leroy Champagne. News now come from Australia as a new sparkling wine closure is launched by Zork on Zamphire, an Australian sparkling wine produced by McWilliam’s Wines under its Evans & Tate brand. The SPK closure has been […]

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Pop the Cork with maestria

June 3, 2009

I mean… with Maestro®, the new closure concept for sparkling wines and Champagne. You love to drink Champagne but loathe the laborious opening process? You love the popping noise but fear for your windows or ceiling? Maestro® by Alcan Packaging is the answer to your worries. The Maestro® closure is an opening system mounted on […]

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Futures or Primeurs Week in Bordeaux

April 7, 2009

Last week, Bordeaux was buzzing with journalists, importers and wine professionals tasting the 2008 vintage on the Left and the Right banks of the Garonne River. It is always an exciting and fun time: when getting to a tasting room, one usually runs in a friend or a colleague not seen since the previous Futures […]

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Women and the Spirits of the World

February 10, 2009

Women are buying 80% of the wines in supermarkets. Are they as interested in spirits? That’s what a coming international competition will reveal, Women and Spirits of The World International Competition taking place in Monaco on April 23rd, 2009. According to Beatrice Cointreau, former CEO of the French Frapin Cognac, “Women have always been active […]

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Champagne vs. Sparkling wines

January 7, 2009

Yesterday, during the New Wine Consumer conference, Don and Petie Kladstrup, authors of Wine and War and Champagne, told us about the decline of Champagne sales. According to them, consumers chose to spend their Champagne budget on 6 bottles of a cheaper brand rather than on one bottle of high-priced Champagne. In spite of this […]

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Wine, a new trend among Millennials?

December 17, 2008

“A whole new generation is flocking to an ancient beverage […]”, writes Courant journalist Cecily McAndrews on US Millennials. I already wrote a lot on Millennials’ taste for wine whether in the US or in Europe. What I’d like to point out is the rise of the emerging markets’ Millennials. Chinese and Indian young people […]

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