Posts tagged as:

Champagne

Brands or not Brands?

December 2, 2008

I just read the paper of Joe Ray on “Wines: Is”made in France” enough?” for brandchannel.com. It started me thinking about wine brands in relation to quality – which seems to be the basic rule, according to Ray, for becoming a French wine brand. It happened I just had dinner in a very traditional French [...]

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On line publishing and Wine Travel

December 1, 2008

As a lot of travelers, I rely on the Web to organize my wine trip and, very often, I’m disappointed by the quality of the information I find. Can I really complain about it? Yes, if I consider one should publish only reliable information. No, say others, because the information is free and not always [...]

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American Millennials and Champagne

November 18, 2008

Is Champagne the same as sparkling wine? Don’t take the Millennials for dummies: they can tell the difference. This information and more comes from a study conducted by Sonoma State University through a few focus groups of Millennials, composed of 21 men and 25 women. Let’s forget about the 9 out of the 47 participants [...]

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Value Brands

November 3, 2008

Luxury and value brands seem to be the winners in these lean times. After the stunning 1,500 euros bottle of champagne, let’s concentrate on the value wines recently launched by Tesco in the UK. The Value range is available in red, white and pink in Tetra Prisma Pak containers of 1 liter for the price [...]

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Luxury packaging: a "must" to sell wine?

October 30, 2008

Champagne and spirits create luxurious packagings for their brands. Would this strategy work for wines? The holiday season brings the most gorgeous and most expensive bottles on the market. Some Champagnes sell up to several thousands euros a bottle only because their packaging is designed by a world famous name. An example: Dom Pérignon Vintage [...]

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Wine advertised on Internet in France?

October 29, 2008

The question mark is important. But it shows that the French administration, represented by the Ministry of Health, seems to be ready to put an end to an incredibly stupid story. In 1991, the “Loi Evin”, a law edicted by the then Ministry of Health Claude Evin, banned all advertising of alcohol in magazines, TV, [...]

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Beaujolais Nouveau: a brand killer?

October 23, 2008

Beaujolais producers are facing a big problem: the name “Beaujolais” is associated with “plonk” and “Beaujolais Nouveau”, this industrial wine celebrated every year at the end of November – thanks to the talent of Georges Duboeuf. The rise of the Beaujolais Nouveau brand is the fall of the Beaujolais wines. Beaujolais is a beautiful area [...]

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French vineyards on the Net from California

October 1, 2008

The American importer Wilson Daniels Ltd has one of the most prestigious portfolio of French wines: champagne Salon, domaine Leflaive, domaine Pierre Morey et Domaine Faiveley in Burgundy, as well as the wonderful Hungarian Royal Tokaji Boraszati. Those wines are also very expensive, especially with the exchange rate between the euro and the dollar. How [...]

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Is there a wine brand that actually ‘crosses borders’

August 8, 2008

This is the very interesting question one of my readers addressed in a private email. It triggered my curiosity as a brand that would cross borders is not what we would call an “international brand” or a “global brand” but, as my reader (who just pass his WSET exam) put it ” ‘brands’ that operate [...]

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Who is NOT making wine?

July 15, 2008

I think I’ve had it! After Lorraine Bracco (very good actress, yes but…), after labels with Marilyn Monroe, after Gerard Depardieu, and many others, rapper Lil’Wayne is going to launch a Champagne brand with the help of a small Champagne vineyard, Voirin-Jumel who makes… Cremant. It can’t be serious! Wine making is a business, yes [...]

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