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China, the new market for middle- and high-end wines?

November 14, 2008

Continental China is the Eldorado for the Western wine industry. At least, that’s what you would think when reading various studies and articles recently published. The main reason of this renewed or continued interest is the switch of the Chinese consumer from hard drinks to wine. The French Castel Group is one of the leading […]

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The rise of a high-end Burgundy wine

November 5, 2008

From time to time, I like to work on a case study and reflect on what went well or wrong. I had this opportunity yesterday when meeting Caroline Lestimé, owner of a vineyard in Chassagne-Montrachet in Burgundy and daughter of Jean-Noël Gagnard. Jean-Noël managed the estate for many years before he stepped down and let […]

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The rise of China as wine producer

October 16, 2008

China – like India – is most likely to be see as a huge potential consumers’ market. But it is also becoming a main producer. Dynasty, Changyu and Great Wall, the three major wine companies, control about half of China’s market for grape-based wines. Grape wines are still a minority on the Chinese market when […]

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Major events missed while traveling

September 3, 2008

How vexing to have missed so many fascinating events, just because I was traveling in the US and then taking two days (well, about 30 hours) to drag myself and my suitcases from California to France, through Salt Lake City and Paris. Convenient but not as fast as I hoped! Anyway, I missed two major […]

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The Fast Consumer

May 19, 2008

In his fascinating book, Futurewise, Patrick Dixon explores the world around six letters – the letters of the word “F.U.T.U.R.E” : F as Fast, U as Urban, T as Tribal, U as Universal, R as Radical and E as Ethical. It is the definition of the new consumer. Let’s see what the “fast consumer” is […]

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More on emerging markets

April 28, 2008

Tomorrow we’ll talk on emerging markets for the wine industry. I happen to find a rather interesting article by one of my colleagues, Uché Okwonko, author of Luxury Fashion Branding on luxury and emerging markets. On her website, Uché created an online magazine on luxury. Her latest article, “Separating the Facts from the Fiction of […]

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Emerging countries in the wine world

April 24, 2008

Our next live radio show will be on the emerging markets in the wine business. From a European stand point of view, the emerging countries are: China, India and Russia. We already went over some issues related to China and India. Russia is a far more difficult market to reach and understand. In spite of […]

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Clarendelle in China

April 3, 2008

It seems to be my “brand” week. I read carefully the thread started by Hoke Harden on Open Wine Consortium on the subject and all the comments he inspired. Too many brands? Of course, in the US only, there are over 7,000 wine brands on the market. Overwhelmed? Of course, I’m overwhelmed: I usually buy […]

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Chinese wine consumers on the rise

March 19, 2008

News from various sources confirms the rise of consumption and production of wine in China. I wrote several pages on the new Chinese consumer in Wine Brands but the phenomenon seems to be increasing. Here is the update on the subject, from the newsletter of Meininger’s Wine Business International: “Chinese wine consumption is predicted to […]

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Generation Y and Branding

March 6, 2008

Also called “Millennials” or “Generation Why”, this group is widely represented in a lot of countries and constitutes a major target for local and global brands. In the US, there are 70 million people under 30; in Vietnam, they represent 50% of the 90 million people; in China, they are 200 million strong and there […]

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