Did you try “googling” your name or your company? Do you write a blog? Do you want to do business on the Net without technological knowledge? Do you want to become a “trust agent”? You’ll learn about that and a lot more in Chris Brogan’s book, Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn Trust.

Marketers and Web savvy professionals know about Chris’ blog, and refer to it very often for its smart comments and tips so generously shared. Trust Agent is the sum of Chris’ and co-author Julien Smith’s experience on how to use the web to become what was before them called a “guru”, a “diva”, an “expert” or an “influencer”.

Chris and Julien explained what “social capital” is about in the new media and defined 6 characteristics for trust agents. They guide the reader through the various aspects of those characteristics and – typical of Chris’ and Julien’s generosity – give him/her practical tips to get into action.

I read the book with passion but don’t want to tell you too much about it. You have to read it, savour it and then… go to work. I don’t know if everybody will become a “trust agent” but every reader will be a little wiser and knowledgeable after reading the book.