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Cork in Europe, screwcap in the US

July 31, 2009

It’s one of those minor (or major?) cultural differences that makes being a marketer such a pleasure. In France, Marquès de Cacérès sells its Rosé 2008 with a synthetic cork – just for the pleasure of hearing the little noise when opening the bottle. In the US, the same bottle is sold with a screwcap. […]

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Zork vs. Alcan, a new sparkling wine closure

July 22, 2009

A few weeks ago I wrote about the new Alcan closure for Champagne, first experimented with a Duval-Leroy Champagne. News now come from Australia as a new sparkling wine closure is launched by Zork on Zamphire, an Australian sparkling wine produced by McWilliam’s Wines under its Evans & Tate brand. The SPK closure has been […]

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Pop the Cork with maestria

June 3, 2009

I mean… with Maestro®, the new closure concept for sparkling wines and Champagne. You love to drink Champagne but loathe the laborious opening process? You love the popping noise but fear for your windows or ceiling? Maestro® by Alcan Packaging is the answer to your worries. The Maestro® closure is an opening system mounted on […]

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