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Marketing or Not Marketing: Is it the Question?

February 3, 2010

I just finished reading The Wine Trials 2010 by Robin Goldstein and Alexis Herschkowitsch. I must confess I’m very perplexed by this book. The authors blame the “lifestyle marketing” for overpriced wines. They also condemn the fact that a group like LVMH invest more money on marketing than to produce the goods, without mentioning that […]

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A winery needs a web site!

February 1, 2010

But what web site, what for and what use? My last post on “Does a winery need a web site?” generated interesting and well thought out comments from wine educators, winery owners and other readers. First of all, it seems everybody thought a winery needed a web site. Some said a web site was the […]

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Tasting Wines in “Tiny Bottles”

December 15, 2009

A few months ago, I wrote about the clever initiative of a Rhone Valley producer, Laurent Habrard, in Crozes-Hermitage, who created little bottles to send samples to his potential customers. The wines were then presented by videos on the web site by a sommelier and the samples could be purchased on line. The customers could […]

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The Palate Press – a new digital wine magazine

September 23, 2009

Go green! More and more print media are going digital to complement their paper edition but it is rare to see a 100% digital wine magazine. That’s why the recent launching of The Palate Press by David Honig is a most welcome move. David is no newbie in the wine business. He initiated the now […]

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Innovative move in France: A wine bloggers tasting

September 9, 2009

The French blogging scene is a rather unknown phenomenon at the international level. That’s why I didn’t miss the opportunity to meet some French bloggers in Paris at the initiative of the store chain Monoprix. Monoprix is the equivalent of Ralph’s in the US – a middle upscale grocery store with a nice wine selection. […]

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The end of the French drama

March 18, 2009

Is France a drama Queen? Certainly, if you consider what happened about this so called law on public health. Let’s see the milestones of the drama: two days before the law on public health was supposed to be voted by our MP, the Health Institute published a report saying that one glass a day of […]

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Update on Cahors Malbec and Black Wine

February 25, 2009

In Wine Brands, I devoted a long section on the marketing strategy of the Cahors Vintners association and their black wine. Over a year has passed since this writing and it’s time to update the information. Let’s see what happened when my interest in Cahors wines started in 2006. Though well-perceived as a high quality […]

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Wendy Narby: Bordeaux is very innovative

February 11, 2009

Wendy Narby is one of the best representatives of the links between Britain and Bordeaux. She moved to Bordeaux about 20 years ago and is now one of the best specialists of the Bordeaux wines, acting as a consultant, a teacher and a guide. She came to France in the ’80s to study wine marketing […]

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A funny Monkey in Australia: new brand and Web 2.0

January 6, 2009

At the end of last year, I was contacted by Sid Patel, Marketing Director of The Friday Monkey wines from Australia. Since I didn’t know this brand, I was curious enough as to look for it on the web. The web site is clean, user-friendly and answers most questions of somebody who didn’t drink their […]

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Oak or not oak? That is the question

December 23, 2008

Or maybe not anymore! Since I’m not a big fan of oaky wines, I think I’ll love wineries that will use the new OakScan™ created by Radoux Cooperage that “utilizes near infrared spectrometry (NIRS) to deliver the instantaneous quantification of the extractable tannins (ellagitannins) in individual oak staves before they enter production. Since extractable tannins […]

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