Posts tagged as:

demographics

Millennials, an easy target for wine brands?

March 3, 2010

Millennials are the dream target of many wine brands. They have time, they have money and they crave learning about wine. Really? Think twice. Or, as 29-year-old journalist Nadira Hira put it, “think authentic, don’t think marketing!”. Is it bad news? Not really. Millennials are a generation of zappers, with short attention span but they […]

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Boomer Woman: the New Consumer?

December 22, 2009

Marketers are always on the look out for new consumers. They seem to have bypassed an interesting category, the Boomer Woman. What is so different between a Boomer Man and a Boomer Woman? A Boomer Woman just spent 20 or 25 years of her life building her career, child rearing and managing a home. Women […]

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