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Selling wine online from order to payment

May 28, 2010

Nothing new or exciting about it? Wrong! This new app is really innovative and for once it comes from France. It feels good to be able to write about an innovative feature launched by a French company, believe it or not! Millesima is a Bordeaux “negociant” house founded in 1983 by Patrick Bernard. It is […]

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Is blogging “the attention-seeking barking of lonely poodles”?

February 22, 2010

Is this assertion of Ron Washam a wake up call for wine bloggers? What is the purpose of wine blogging? What is the real influence or importance of bloggers in the wine industry – in comparison with micro-blogging on Twitter or talking on Facebook? There are many types of wine blogs: blogs from producers, marketers, […]

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Marketing or Not Marketing: Is it the Question?

February 3, 2010

I just finished reading The Wine Trials 2010 by Robin Goldstein and Alexis Herschkowitsch. I must confess I’m very perplexed by this book. The authors blame the “lifestyle marketing” for overpriced wines. They also condemn the fact that a group like LVMH invest more money on marketing than to produce the goods, without mentioning that […]

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A winery needs a web site!

February 1, 2010

But what web site, what for and what use? My last post on “Does a winery need a web site?” generated interesting and well thought out comments from wine educators, winery owners and other readers. First of all, it seems everybody thought a winery needed a web site. Some said a web site was the […]

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Does a winery still need a web site?

January 29, 2010

For many years, the success of a communication strategy on the Web was measured by the traffic on the site or the click on a banner. It might not be still true. Because of the growing importance of social media, blogs and micro chats, it is more important for a winery to be present on […]

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1999-2009, a Decade of Innovation

January 4, 2010

In 1999, the Web was still considered an innovation in Europe. In France, 11,6% were connected; 100,000 adventurous people are managing their bank accounts on line; e-commerce brings 200,000 euros! It was also the time of the Internet boom: start-ups are getting millions from angels and investors. After two years of euphoria and craziness, it […]

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Boomer Woman: the New Consumer?

December 22, 2009

Marketers are always on the look out for new consumers. They seem to have bypassed an interesting category, the Boomer Woman. What is so different between a Boomer Man and a Boomer Woman? A Boomer Woman just spent 20 or 25 years of her life building her career, child rearing and managing a home. Women […]

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A new blog on international wine tourism

November 26, 2009

Wine tourism is a difficult topic when you’re not a specialist of… tourism but love wine. Promoting both at the same time is a difficult exercise: wine is part of a local culture. When you didn’t travel to the place where the wine comes from, you discover a region through the wine. How to connect […]

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European Wine Bloggers Conference – Part 3

November 1, 2009

Saturday Oct. 31st was THE day of the EWBC conference. We actually worked hard going from one session to an other one, getting in touch with each other and working on important topics: what is a social wine brand? What is the impact of the social media on wine travel? How can wineries answer the […]

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European Wine Bloggers Conference – Part 2

October 31, 2009

Our first day of conference ended last night with a grand buffet and the pouring of the wines of the Douro Boys. But before we were rewarded by such a feast, we had to work hard through two tastings. Both tastings were a real initiation to Spanish and Portuguese wines. Esteban Cabezas, Marketing Director of […]

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