Posts tagged as:

France

Threat to Wine in Europe

June 14, 2013

Vinexpo is opening in Bordeaux in 2 days. The wine industry is as usual in that period under the scrutiny of international media since it is one of the strong events of the business. Weirdly enough two European governments chose this moment to announce new laws or reinforcement of existing laws in two countries, well [...]

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Is a post on Social Media advertising?

May 27, 2013

This question seems ludicrous to a lot of American wine professionals if I believe what I read in the last few days about the new TTB guidelines. In Europe and mainly in France this question was answered years ago by the Evin Law: yes, talking and writing on social media and/or on the Net about [...]

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Is pink the new wine color?

May 30, 2012

With weather improving everyday, pink wine is more and more visible on restaurant tables and in people’s homes. Is it the new wine color? For many years, in Europe, pink wines were considered as “non wines”, i.e. wines for people who didn’t know anything about wine. Then,  it was considered as the “wine for women”, [...]

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Women agree to disagree on wine

June 8, 2011

A recent survey conducted by Vinexpo on women and wine in United Kingdom, France, Germany, Hong Kong and the US showed that cultural differences are an important factor of differentiation in appreciating wine. What did those women agree upon? They usually prefer red wine over white wine. They are driving the sales for rosé wines:  [...]

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WineFair.com, virtual and international wine fair

March 15, 2011

Last year, I wrote in my French blog about winefair.com, this French initiative: a virtual and 3-D wine fair. I was impressed by the technology and the design of the site. This year, the second edition of winefair.com opens up to international markets. During the last few weeks, I was in contact with many American [...]

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A New French Wine Brand in the US

November 15, 2010

After the unfortunate recent failure of Chamarré it seems very brave to launch a new French brand on the US market.  The press release bears the rather off putting title : “300 Year Old French Winery Brings Prestigious Wine Appellations Into The 21st Century”. The 300 Year Old French Winery is Arnoux et Fils, family-owned [...]

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Wine Dating, a French Concept

March 4, 2010

Trust French people to associate love with (almost) anything fun and sensual! The luxury wine and food store Fauchon launched a fun concept, the “Wine Dating”.  Based on the idea of an “after work” meeting, the “wine daters” meet in the restaurant at the top of the Montparnasse Tower. They’re offered a tasting of 6 [...]

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1999-2009, a Decade of Innovation

January 4, 2010

In 1999, the Web was still considered an innovation in Europe. In France, 11,6% were connected; 100,000 adventurous people are managing their bank accounts on line; e-commerce brings 200,000 euros! It was also the time of the Internet boom: start-ups are getting millions from angels and investors. After two years of euphoria and craziness, it [...]

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Dog or not dog on the label?

November 30, 2009

Last week I was interviewed for the French TV channel France5 on how to market efficiently French wines to international markets. The first question of the journalist was: is there any difference between “Old World” and “New World” wine labels? She wanted me to show some “New World” labels. I pointed the “Red Rover” label [...]

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A new blog on international wine tourism

November 26, 2009

Wine tourism is a difficult topic when you’re not a specialist of… tourism but love wine. Promoting both at the same time is a difficult exercise: wine is part of a local culture. When you didn’t travel to the place where the wine comes from, you discover a region through the wine. How to connect [...]

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