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Wine and Health in South Africa

October 13, 2009

2009 is the 350th anniversary of South African wine production. South Africa is now a wine producing country largely recognized in many parts of the world – at the sad exception of a few European countries. France is one of them but fortunately, every two years, a charity auction reminds French wine lovers that South […]

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A Wine Channel in France

October 2, 2009

For any other country having a TV channel devoted to wine is… no big deal. In France it requires to go through a major administrative work. Why is that? First of all, because wine is now considered as a very dangerous drink leading to alcoholism and major health problems. Second, because the French law require […]

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Innovative move in France: A wine bloggers tasting

September 9, 2009

The French blogging scene is a rather unknown phenomenon at the international level. That’s why I didn’t miss the opportunity to meet some French bloggers in Paris at the initiative of the store chain Monoprix. Monoprix is the equivalent of Ralph’s in the US – a middle upscale grocery store with a nice wine selection. […]

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Julia Child loved wine too!

September 2, 2009

I just finished reading My life in France by Julia Child and I really enjoyed it. It’s funny, full of humor, very humble and inspiring for any aspiring author. For people of my generation, Julia Child was part of the American wine and food scene. She was an icon but I must confess that I […]

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Innovative blends, creative wines

August 14, 2009

As a French wine professional, I’m always amazed by the creativity of American wine producers. While in France, you identify the wine regions by the type of grapes (Pinot Noir and Chardonnay in Burgundy and Champagne, Cabernet and Merlot in Bordeaux, Mourvèdre, Grenache or Malbec in the South West…), California is paradise for a lot […]

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Cork in Europe, screwcap in the US

July 31, 2009

It’s one of those minor (or major?) cultural differences that makes being a marketer such a pleasure. In France, Marquès de Cacérès sells its Rosé 2008 with a synthetic cork – just for the pleasure of hearing the little noise when opening the bottle. In the US, the same bottle is sold with a screwcap. […]

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California Wine Brands

July 28, 2009

I tend to consider the US as my personal paradise for wine brands. Indeed France is not really a champion in that category! Last night, I happened to share a bottle of Westerly Vineyards 2001 Estate Grown Merlot with some friends. besides the fact that the wine was a delight, I was intrigued by the […]

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Wine Education: Lucky Spanish children

July 24, 2009

According to Adam Lechmere from, a Spanish children’s book, El Estornino Saturnino en la Tierra del Vino (The Gloomy Starling in Wine Country) by Judith Sáenz de Tejada won the prize for best illustrated wine publication at the Gourmand World Cookbook Awards 2009, which took place in Paris on July 1st, 2009. Without even […]

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Vinexpo – Day 5: innovative strategy in Alsace

June 25, 2009

Today I met Jean-Claude Rieflé, owner and wine maker of the Domaine Rieflé in Pfaffenheim, near Colmar. The Rieflé family goes back to 1850 in the history of Alsace wine. Jean-Claude is also an expert in international commerce. As many of his peers, Domaine Rieflé produces Riesling, Late Harvest and all the varietal wines of […]

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Branding a wine region

June 17, 2009

When a wine is very much connected to a region, should one try to get it more awareness by branding the region first, before branding the wines? This is a pertinent (if difficult) question when reading the last study conducted by Wine Intelligence and presented during the London Wine Fair in May 2009. Wine Intelligence […]

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