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Second label, bulk wine or new brand?

April 18, 2008

I just read an article in the North Bay Business Journal that raised a very interesting question: is it better for a winery to create a second label or to sell the wine in bulk when you have too much of a lower quality wine for your main brand? This discussion happened during the Business […]

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Brand positioning by video and TV on line

April 9, 2008

Videos are more and more present on the Net. Community sites, like YouTube, are the perfect example of this new trend. The wine business could use this new technological trend to promote wine makers, producers, wines and all the industry-related products and/or services. Marketers and communications people should use it as one of the best […]

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Clarendelle in China

April 3, 2008

It seems to be my “brand” week. I read carefully the thread started by Hoke Harden on Open Wine Consortium on the subject and all the comments he inspired. Too many brands? Of course, in the US only, there are over 7,000 wine brands on the market. Overwhelmed? Of course, I’m overwhelmed: I usually buy […]

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The contradictions of the European market

March 31, 2008

The European press – whether on line or off line – on the wine business in Europe gives the readers very mixed signals on the state of the industry. I’d like to try – “try” being the key word – to sort out what I read lately and what it means in comparison with the […]

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Old and New Wine Brands

February 26, 2008

While walking around Bordeaux, I passed by the window of a recently opened wine store, “La Maison Gabin”. I was utterly amazed to see in the window empty bottles of Château d’Yquem, Château Haut-Brion and Château Margaux, three names among the most famous of Classified growths and among the most expensive in the world, next […]

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Eric Asimov, Sichuanese food and China

February 15, 2008

Today, for the first time ever, I posted a comment on the blog of the famous journalist Eric Asimov. I’m still a little amazed by my own audacity and wonder if I won’t get some problems because of my silly comments. Whatever… What was it about? It is the Chinese New year and Asimov had […]

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Wine, a luxury brand?

February 12, 2008

I read today on the Newsletter that Dom Perignon opened a bar in the famous Harrods store in London and offers a glass of 1975 Oenetheque vintage of Dom Perignon for £250. If you have some financial problems, you can settle for the 1995 Vintage of Oenotheque for the mere sum of £60. If […]

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A good question of Eric Asimov: Why hate Bordeaux?

February 6, 2008

Maybe because I’m currently in Bordeaux, this beautiful city, I feel very concerned about the feelings expressed by Eric Asimov in his blog on Bordeaux wines and why some people dislike them. Indeed it might be a generational problem: young people are more interested in less “serious” and classical wines. But Bordeaux is also the […]

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