Posts tagged as:

Hungary

European women as wine consumers

January 2, 2010

The International Associated Women in Wine conducted a study on the consumption of wine by European women. The results were announced in June 2008 during the general Assembly of the organization and the official analysis was just released. Some intriguing points were raised by the answers to the questionnaire, depending on the country where it [...]

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European Women as Wine Consumers

December 4, 2008

The International Associated Women in Wine conducted a study on the consumption of wine by European women. The results were announced in June 2008 during the general Assembly of the organization and the official analysis was just released. Some intriguing points were raised by the answers to the questionnaire, depending on the country where it [...]

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How to create a "Wines of Hungary" Brand

November 7, 2008

When people think Hungary, they see Tokaji. But Hungary has many other wines and, until very recently, no professional body to represent them on the international markets. Wine producers now have a promotional body: Wines of Hungary. “In terms of international promotion, our major strategic goal is to build up the Wines of Hungary brand,” [...]

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New World Wines, Old World Wines? No, World Wines!

September 15, 2008

My friend Robert MacIntosh, who founded the European Group on OWC to overcome the traditional distinction between Old World and New World in wine, should be pleased by this piece of news: Old World and New World are old news. Now one talks about World Wines. How did I get this critical information? On Thursday [...]

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European women as wine consumers: forget everything you thought you knew!

June 30, 2008

I spent a fascinating day in Geneva, Switzerland listening to the results of a European study on women as wine consumers and buyers in Europe organized by the International Associated Women in Wine (IAWIW). The countries represented were: Greece whose organization started the survey in 2005 in its country, France, Italy, Spain, Hungary, Switzerland and [...]

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Conference on European women as wine consumers and buyers

June 26, 2008

On June 26th, 2008, there is an international conference taking place in Geneva on European women as wine consumers and buyers. It is organized by the International Associated Women in Wine Federation, an official organization federating organizations of female wine professionals from several European countries (Italy, Spain, Greece, Switzerland, Germany and Hungary). A representative of [...]

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