Posts tagged as:

label

Do the labels matter so much to the consumer?

November 20, 2008

“Yes”, is the loud answer of a recent study presented by Nielsen at the Oregon Wine Symposium on February 11, 2008 in Eugene. Over 3,300 wine brands are now crowding the shelves of grocery stores since 1999 and they now represent about 70% of active brands. Interestingly, their price points are higher. In 2007, 27% [...]

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The rise of a high-end Burgundy wine

November 5, 2008

From time to time, I like to work on a case study and reflect on what went well or wrong. I had this opportunity yesterday when meeting Caroline Lestimé, owner of a vineyard in Chassagne-Montrachet in Burgundy and daughter of Jean-Noël Gagnard. Jean-Noël managed the estate for many years before he stepped down and let [...]

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Cold activated label: drink cool!

October 27, 2008

Want to know something really cool? It’s the new cold activated label of the Coors light beer. How does it work? Do you see the beautiful mountains in back of the name? They turn from white to blue when your bottle reaches the ideal drinking temperature – 4° Celsius or 39° Fahrenheit. The best part [...]

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A hedonist in the Cellar by Jay McInerney

October 6, 2008

A few months ago I read a very good review in the New York Times Book Review on this book. I consciously added the title to the long list of books I should buy and read – I repeat, buy and read. I never buy a book if I know I won’t have time to [...]

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How technology will help protect wines

September 18, 2008

Technology and wine was supposed to be the subject of our Internet live radio show, newwineconsumer.com but since our guests never called in we had to switch to other topics. I feel a little frustrated as I had thought about other things to talk about besides communities, podcasts, etc. Indeed technology covers also all those [...]

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Technology and old bottles

September 11, 2008

Many collectors faced the horrible possibility of fakes: it is such a disgrace (and a sorrow) to buy a fake wine. Unfortunately it is very difficult – even for an experienced collector – to detect a fake. Fortunately technology is coming to their rescue: Arcane, a nuclear study center in Bordeaux, developed, in partnership with [...]

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Burgundy wines and brands

September 8, 2008

I spent last Thursday and Friday in Burgundy tasting its wines and visiting a small but outstanding vineyard in Chassagne-Montrachet, Domaine Jean-Noël Gagnard masterfully managed by Caroline Lestimé. Those two events made me understand even more deeply how wine marketing and branding evolved in about 100 years. First, on Thursday night, thanks to the kindness [...]

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Closures: a way to catch the eye of the buyer?

August 12, 2008

I wrote very often about labels, a very good way to catch the eye of a potential buyer on an overcrowded wine shelf. Closures could also be a very important clue, if I believe a recent article in Wines & Vines. The article’s author highlights three points: “Although packaging remains in constant flux, making the [...]

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Wine brands and estate wines

August 4, 2008

Being in California is a dream when you’re are as passionate about wine brands as I am. I spend a lot of time perusing in wine stores and supermarkets’ wine section looking at their selection, the labels and the way the wines are displayed on the shelves. And of course, I taste some wines, some [...]

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Are the US switching trends?

July 29, 2008

Until a few years ago, Americans were still considered soft-drink, beer and hard liquor drinkers, thanks to a long tradition of brewing and homemade liquors. The latest figures available from the American wine industry seem to indicate a drastic change in this pattern: – Fortune Brands, maker of Jim Beam and Canadian Club, suffered a [...]

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