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Who is NOT making wine?

July 15, 2008

I think I’ve had it! After Lorraine Bracco (very good actress, yes but…), after labels with Marilyn Monroe, after Gerard Depardieu, and many others, rapper Lil’Wayne is going to launch a Champagne brand with the help of a small Champagne vineyard, Voirin-Jumel who makes… Cremant. It can’t be serious! Wine making is a business, yes […]

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Competition for Crushpad?

July 10, 2008

City wineries seem to be the last trend! The first City Winery will open in New York City this fall. Like Crushpad, City Winery will allow its clients to make their own wines and create their own label with the advice of a staff winemaker. The difference between the two wineries comes from the origin […]

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Get "cork savvy"!

July 3, 2008

Even if you think sometimes – like I do after fighting with a recalcitrant cork – that screwcaps are easier, you’ll get “corksavvy” after I tell you about their new feature. First, a few words on It’s a pleasant site – not 100% easy to navigate because of the Flash and it doesn’t run […]

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Branding: Europe vs. USA

June 25, 2008

Branding a wine is a complex process depending on the wine, the targets, the location and many other factors. I happened to read the interviews of the European owner of the high-end wine brand, Sassicaia, selling around $1,000 a bottle, the Italian Piero Incisa della Rocchetta and the Gallo’s American Director of Fine Wine Marketing, […]

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After women and Millennials, a new target: the gay community?

June 20, 2008

I was reading this morning recent and older articles on the demographics of wine consumers. When writing Wine Brands I was mostly interested in two groups, women and Millennials. I might have missed a third group, the gay community, targeted by wine makers as early as 2003. Let’s go back in time. This early move […]

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Indian wines soon released in UK

June 10, 2008

I’m absolutely fascinated by the Indian wine industry. I already wrote a few posts on the subject on this blog: India, as a wine producing country and market; the Indian wine consumer; and many others where India was mentioned. Today an even more amazing news was released by Indage, one of the two largest Indian […]

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Gary Vaynerchuk’s 101 wines

June 9, 2008

That’s it! I got it and I read it! I just couldn’t believe my luck when the post office delivered Gary‘s book on Friday. (My skepticism is just the result of a lost book package, actually MY own book, by… DHL.) Last week, Gary was concerned about his book not being available in some stores. […]

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Wine and War or Wine Wars?

June 5, 2008

On, there is a European Community Group founded by my friend Robert McIntosh reflecting on the meaning (or absence of meaning) of the differences between “New” World and “Old” World in the wine business. This topic must be very pertinent since the French wine industry just decided to change the laws on how to […]

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French Millennials drink less wine than American Millennials

May 23, 2008

This is the result of a French-American study conducted by Dr Liz Thach and Prof. Francois d’Hauteville. Thach found out that French Millennials don’t drink wine because it’s expensive, bad tasting, difficult to understand and alcoholic. They keep drinking an occasional glass of wine while eating at the family table but they’d rather buy beer […]

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Second label, bulk wine or new brand?

April 18, 2008

I just read an article in the North Bay Business Journal that raised a very interesting question: is it better for a winery to create a second label or to sell the wine in bulk when you have too much of a lower quality wine for your main brand? This discussion happened during the Business […]

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