November 30, 2009
Last week I was interviewed for the French TV channel France5 on how to market efficiently French wines to international markets. The first question of the journalist was: is there any difference between “Old World” and “New World” wine labels? She wanted me to show some “New World” labels. I pointed the “Red Rover” label [...]
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September 30, 2009
This is the very unusual sight I came across today. At first the title of the article read: “Wine for women”. I got mildly annoyed and was about to move away when a sentence caught my eye: “Every smile has a story. And many stories are shared over a glass of wine”. Banal? Yes, but [...]
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