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Want to create your own wine in France?

February 2, 2009

Wine drinkers sometimes dream to make their own wines. But owning a vineyard is a costly and difficult enterprise. That’s why some producers got together to offer the possibility to make wines from several French areas in a web site called Several properties are part of the project: Château l’Enclos in Bordeaux, Château de […]

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Malbec from Cahors is coming to the US

January 26, 2009

One of my most important study case in Wine Brands was on the strategy of the Malbec wines of Cahors. By then, in 2006-2007, the producers of French Malbec from Cahors had decided on a strategy based on on line tools, such as two blogs and emailing as well as on two options: Cahors is […]

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Wine and Christmas in Texas

October 10, 2008

Times are difficult, news are really bad at the moment and I feel like lightning up a little my mood and yours, faithful reader. Why not think of the holidays’ season – coming up in about two months and a half and reminding ourselves that, in between, we’ll celebrate Halloween with the kids and Thanksgiving […]

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My My My: wine cocktails that are not sangria!

July 11, 2008

Take a little R.H. Phillips’ Night Harvest Chardonnay, dark rum, vanilla simple syrup and pineapple juice, shake and mix. You get a Star Glazer cocktail. Not crazy about Chardonnay? No problem! Take a teaspoon of muddled ginger, 1 1/2 ounces of apple cider, a pinch of chai tea powder and two ounces of Ecco Domani […]

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Competition for Crushpad?

July 10, 2008

City wineries seem to be the last trend! The first City Winery will open in New York City this fall. Like Crushpad, City Winery will allow its clients to make their own wines and create their own label with the advice of a staff winemaker. The difference between the two wineries comes from the origin […]

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Cahors, web marketing and French Malbec

April 4, 2008

This afternoon I’ll be in the train to Cahors, a little city in the South West of France – somewhere between Bordeaux and Toulouse. I’ll be attending the First International Malbec days – the first ever event around the Malbec grape organized in the world. I heard about Syrah Days, Pinot Noir days in the […]

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