Posts tagged as:

marketing strategies

Selling wine online from order to payment

May 28, 2010

Nothing new or exciting about it? Wrong! This new app is really innovative and for once it comes from France. It feels good to be able to write about an innovative feature launched by a French company, believe it or not! Millesima is a Bordeaux “negociant” house founded in 1983 by Patrick Bernard. It is […]

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Marketing or Not Marketing: Is it the Question?

February 3, 2010

I just finished reading The Wine Trials 2010 by Robin Goldstein and Alexis Herschkowitsch. I must confess I’m very perplexed by this book. The authors blame the “lifestyle marketing” for overpriced wines. They also condemn the fact that a group like LVMH invest more money on marketing than to produce the goods, without mentioning that […]

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