Posts tagged as:

marketing

A Forgotten American Grape: Norton

June 7, 2010

There are grapes whose story is very sad. Norton is one of them. It is one of those grapes that history forgot and that some bold wine makers are trying to put back on the map. The story is told masterfully by Todd Kliman in his book: The Wild Grape. A Forgotten Grape and the [...]

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Brands leading Growth in US markets

February 14, 2010

In spite of the financial crisis or maybe because of the financial crisis, a recent study of the 2008 edition of The U.S. Wine Market: Impact Databank Review and Forecast show that Americans are drinking more and better wines. The study seems to confirm that US wine drinkers keep away from low-end brands and favor [...]

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Marketing or Not Marketing: Is it the Question?

February 3, 2010

I just finished reading The Wine Trials 2010 by Robin Goldstein and Alexis Herschkowitsch. I must confess I’m very perplexed by this book. The authors blame the “lifestyle marketing” for overpriced wines. They also condemn the fact that a group like LVMH invest more money on marketing than to produce the goods, without mentioning that [...]

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