Posts tagged as:

Millenials

BYOB or Wine By the Glass, what is best for the consumer?

August 31, 2010

A few weeks in the US are the best way to fuel inspiration in a sometimes overwhelmed mind. The last few weeks were no exception.  I had the opportunity to go to various restaurants and noticed a few changes in the way some hospitality businesses are run in our lean times. Two years ago, Leslie [...]

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A Mutineer in France

July 1, 2010

Do you know this fun, energetic and innovative beverage magazine, The Mutineer? If you don’t, run to your local newsstand and get one. It’s the most relaxing, entertaining and informative magazine on all trends in the beverage industry. I’m not talking sodas, but spirits, cocktails, wines… “fine beverage…redefined”, as stated on the cover. I heard [...]

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Binge drinking “à la française”

April 8, 2010

Binge drinking and its tragic consequences are very much in the mind of French politicians and health specialists. Unfortunately in order to reduce binge drinking, French authorities target the wine industry more than the spirits industry. Studies show clearly that young people get drunk in night clubs on cocktails based on spirits and not on [...]

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Wine Dating, a French Concept

March 4, 2010

Trust French people to associate love with (almost) anything fun and sensual! The luxury wine and food store Fauchon launched a fun concept, the “Wine Dating”.  Based on the idea of an “after work” meeting, the “wine daters” meet in the restaurant at the top of the Montparnasse Tower. They’re offered a tasting of 6 [...]

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Tapas and friends=Tapeña wines

August 4, 2009

When I was working on Wine Brands, I happened to notice the launch of a new Spanish wine brand, Tapeña. At that time, I was mostly intrigued and seduced by the great label. Two years later, I had the opportunity to hold a bottle of their 2008 Tempranillo in my hands and taste the wine, [...]

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An Obama generation of wine drinkers?

January 14, 2009

According to Decanter correspondent Howard G. Goldberg in New York, the wine industry puts a lot of hope in the new generations of wine drinkers, those who are influenced by Obama. “In the same way that Obama exploits the Internet to advance his agenda, Millennials and Generation X members are more likely than other generations [...]

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Niche branding or narrow branding?

January 5, 2009

In those lean times, a marketer feels compelled to define the best strategy at the lowest budget, especially for mediuim-sized brands. In his article “Brands:Taking a narrow view”, published on brandchannel.com, Chris Heile suggests that narrow branding “embraces the positive qualities of the brand, sharing them in more detail with customers. Think of it as [...]

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Wine, a new trend among Millennials?

December 17, 2008

“A whole new generation is flocking to an ancient beverage [...]“, writes Courant journalist Cecily McAndrews on US Millennials. I already wrote a lot on Millennials’ taste for wine whether in the US or in Europe. What I’d like to point out is the rise of the emerging markets’ Millennials. Chinese and Indian young people [...]

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American Millennials and Champagne

November 18, 2008

Is Champagne the same as sparkling wine? Don’t take the Millennials for dummies: they can tell the difference. This information and more comes from a study conducted by Sonoma State University through a few focus groups of Millennials, composed of 21 men and 25 women. Let’s forget about the 9 out of the 47 participants [...]

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The Millennials: the next generation of collectors?

June 23, 2008

“There are a lot of young wine drinkers nowadays who are starting to be the next generation of collectors,” said Wesley Steffens, 31, who manages his family’s new Vineyard 7 & 8 winery on the hills over Napa Valley. This somewhat provocative statement made me think about the future of wine and more specifically of [...]

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