Posts tagged as:

packaging

Mobile Apps from all over

February 17, 2010

You know a technology is successful when you start seeing it all over the place. Most of my favorite French wine and food or lifestyle magazines now have an iPhone app, making searching for a recipe or a match with a wine a lot easier. It happened that one of the most respected and widely […]

Read the full article →

Tasting Wines in “Tiny Bottles”

December 15, 2009

A few months ago, I wrote about the clever initiative of a Rhone Valley producer, Laurent Habrard, in Crozes-Hermitage, who created little bottles to send samples to his potential customers. The wines were then presented by videos on the web site by a sommelier and the samples could be purchased on line. The customers could […]

Read the full article →

Dog or not dog on the label?

November 30, 2009

Last week I was interviewed for the French TV channel France5 on how to market efficiently French wines to international markets. The first question of the journalist was: is there any difference between “Old World” and “New World” wine labels? She wanted me to show some “New World” labels. I pointed the “Red Rover” label […]

Read the full article →

Adegga, the technical wizard behind EWBC

November 5, 2009

Since the Social Media Report by VinTank published a couple of months ago, the notoriety of adegga.com increased tremendously and got a much deserved attention. Founded in Portugal by Andre C. Ribeirinho, adegga.com is a very innovative company whose technology is well advanced. In spite of being Portuguese born, adegga.com is an international platform available […]

Read the full article →

EWBC Goes Green – Part 4

November 2, 2009

Back to work and to reality after 3 days in sheer bliss working on wine and social media, meeting my virtual (but good) friends and getting to know more people. Technology people are very often environmentally conscious as they mostly try to work without paper and if they use it, recycle it. They’re also aware […]

Read the full article →

A creative wine cellar management system

October 26, 2009

From time to time I love to venture in innovative systems created in the “real” world instead of my beloved Web 2.0 world. I was caught up in reading a web site on a very creative wine cellar management system – we could even call it exclusive because I think there are only 2000 devices […]

Read the full article →

Twitter in the wine business for charity

October 16, 2009

Twitter and Crushpad winery partnered to create two wines to support Room to Read,a San Francisco-based non-profit which aims to empower millions of children in the developing world through education. This is the first Corporate Social Innovation initiative of Twitter. The label is dubbed Fledgling Wine. In addition to its Web site, the project has […]

Read the full article →

Millesima.com, on the way up to Web 2.0?

October 9, 2009

Videos, Google-style search engine, blog, Facebook page – Millesima.com, one of the leading e-commerce site, is gearing up towards Web 2.0 level and entering the age of social media. Millesima.com is positioned as a very high-end e-commerce site. It sells only 12-bottle cases of Bordeaux classified Growths, Burgundy or Rhone Valley wines. Their customers are […]

Read the full article →

A woman’s smile on a wine label

September 30, 2009

This is the very unusual sight I came across today. At first the title of the article read: “Wine for women”. I got mildly annoyed and was about to move away when a sentence caught my eye: “Every smile has a story. And many stories are shared over a glass of wine”. Banal? Yes, but […]

Read the full article →

Wine at the touch of your fingers

September 15, 2009

If you love perusing a heavy leather cover wine list in a restaurant, this is not for you! Exit the wine list painfully typed by the sommelier or restaurant owner and rarely updated! I usually get slightly annoyed when I order a bottle of wine of the 2003 vintage and hear the waiter tell me: […]

Read the full article →