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New name, new bottle, new label, new wine?

August 11, 2009

Second wines of classified growths have sometimes a hard time to have a life of their own and to be recognized by the consumers as high-quality wines. That’s why the story of the second wine of the famed Château Haut-Brion is so intriguing. For many years, the second wine of Château Haut-Brion was named after […]

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Tapas and friends=Tapeña wines

August 4, 2009

When I was working on Wine Brands, I happened to notice the launch of a new Spanish wine brand, Tapeña. At that time, I was mostly intrigued and seduced by the great label. Two years later, I had the opportunity to hold a bottle of their 2008 Tempranillo in my hands and taste the wine, […]

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Cork in Europe, screwcap in the US

July 31, 2009

It’s one of those minor (or major?) cultural differences that makes being a marketer such a pleasure. In France, Marquès de Cacérès sells its Rosé 2008 with a synthetic cork – just for the pleasure of hearing the little noise when opening the bottle. In the US, the same bottle is sold with a screwcap. […]

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California Wine Brands

July 28, 2009

I tend to consider the US as my personal paradise for wine brands. Indeed France is not really a champion in that category! Last night, I happened to share a bottle of Westerly Vineyards 2001 Estate Grown Merlot with some friends. besides the fact that the wine was a delight, I was intrigued by the […]

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A huge discount, good PR?

July 20, 2009

Want a Barolo, Penfolds’ “St. Henri” Shiraz or a Roederer Cristal 57% down their regular prices? Go to a few sites just opened to surf on the new (unfortunate) wave of overstock: or On winestilsoldout, the sale rarely exceeds 8 hours – about a working day. That’s why many high-end or luxury wine […]

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Alsacian wines: variety or not on the label?

July 16, 2009

A few days ago I was pondering about the problem faced by Alsatian vintners following the new EU regulations on the origin of wine. The question became a controversy in Alsace where labeling relies a lot on the grape since most wines are mono-varietal. The same wine maker can produce gewürtztraminer, Pinot Gris and Rieasling […]

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Is the place in the taste?

July 6, 2009

Silly question? The Santa Carolina wine brands state in their printed ad: “The place is in the taste”. It’s signed “Santa Carolina” over the picture of 7 bottles of wines (2 whites and 5 reds) . I briefly scanned the ad and saw: a “Feel green” logo, a “certified carbon neutral” logo, a web site […]

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Vinexpo – Day 3: organic wines

June 23, 2009

Today was my “organic” day. Organic wines are a growing category in many countries and attract the attention of the wine consumers. I was a little confused about the differences between organic and biodynamic wines. Very basically a wine is considered organically grown when not using any pesticides, chemicals, fungicides or herbicides. Some countries have […]

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Pop the Cork with maestria

June 3, 2009

I mean… with Maestro®, the new closure concept for sparkling wines and Champagne. You love to drink Champagne but loathe the laborious opening process? You love the popping noise but fear for your windows or ceiling? Maestro® by Alcan Packaging is the answer to your worries. The Maestro® closure is an opening system mounted on […]

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Speaking with Vinobilia, Bottlenotes and Crushpad

June 2, 2009

On June 18, 2009, the Bordeaux Chamber of Commerce organizes an international video conference on wine and new technologies between Bordeaux and San Francisco, CA. This is the yearly Bordeaux conference, called Numeriglobe, on new technologies. This year, two themes are singled out: healthcare and wine. Of course, I’ll be speaking about wine with the […]

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