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Wine Tourism and New Technologies in Vinexpo

June 15, 2009

I’ll be speaking on Wine Tourism and New Technologies at Vinexpo on June 24th during the seminar organized by the Great Wine Capitals Network. Here is the program for those who will be in Bordeaux at that time: Great Wine Capitals Wine Tourism Conference Great Wine Capitals Global Network (GWC GN) is pleased to announce, […]

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European Wine bloggers Conference, Lisbon, Portugal, Oct.30-Nov1

May 6, 2009

Here it goes again: Ryan and Gabriella Opraz, from Catavino, are putting together, with our friend Robert McIntosh, the Second European Wine Bloggers Conference. It will take place in Lisbon, Portugal, from Oct.30 to Nov. 1 2009. The theme is: “Wine Writing and the Social Wine Brand.” Inspired? Save the date and register! See you […]

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Recycling corks?

November 24, 2008

Recycling, sustainable development, carbon print (lighter bottles to save fuel) seem to be the key words in many industries. Wine is no exception. Consumers recycle their bottles and try to buy wine from environment conscious wineries. They are now asked to go a step further: recycle the corks. Cork recycling is still experimental but since […]

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European women as wine consumers: forget everything you thought you knew!

June 30, 2008

I spent a fascinating day in Geneva, Switzerland listening to the results of a European study on women as wine consumers and buyers in Europe organized by the International Associated Women in Wine (IAWIW). The countries represented were: Greece whose organization started the survey in 2005 in its country, France, Italy, Spain, Hungary, Switzerland and […]

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French Millennials drink less wine than American Millennials

May 23, 2008

This is the result of a French-American study conducted by Dr Liz Thach and Prof. Francois d’Hauteville. Thach found out that French Millennials don’t drink wine because it’s expensive, bad tasting, difficult to understand and alcoholic. They keep drinking an occasional glass of wine while eating at the family table but they’d rather buy beer […]

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Generation Y and Branding

March 6, 2008

Also called “Millennials” or “Generation Why”, this group is widely represented in a lot of countries and constitutes a major target for local and global brands. In the US, there are 70 million people under 30; in Vietnam, they represent 50% of the 90 million people; in China, they are 200 million strong and there […]

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