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Re-Branding, not an easy task

March 9, 2010

I recently blogged on the re-branding of Château Laville Haut-Brion, the white wine of Château La Mission Haut-Brion, under the name of “Château La Mission Haut-Brion blanc” (white). In the same movement, Domaine Clarence Dillon, owner of both Château Haut-Brion and Château La Mission Haut-Brion,   re-branded the second wine of Haut-Brion, Bahans Haut-Brion, by the […]

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