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Generation Y and Branding

March 6, 2008

Also called “Millennials” or “Generation Why”, this group is widely represented in a lot of countries and constitutes a major target for local and global brands. In the US, there are 70 million people under 30; in Vietnam, they represent 50% of the 90 million people; in China, they are 200 million strong and there […]

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The elite countries in Champagne consuming

February 14, 2008

Valentine’s Day is the perfect day to talk about Champagne and celebration! Champagne is the wine mostly drunk to celebrate a special occasion, at least in the traditional markets. Some countries are about to join the very exclusive club of the countries drinking over 1 million bottles a year. In 2007, Russia just joined the […]

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