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Spain

Conference on European women as wine consumers and buyers

June 26, 2008

On June 26th, 2008, there is an international conference taking place in Geneva on European women as wine consumers and buyers. It is organized by the International Associated Women in Wine Federation, an official organization federating organizations of female wine professionals from several European countries (Italy, Spain, Greece, Switzerland, Germany and Hungary). A representative of […]

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1st American and European Wine Bloggers Conferences

June 11, 2008

Thanks to the enthusiasm and dynamism of Joel Vincent and Robert McIntosh, from OpenWineConsortium, two Wine Bloggers Conferences are going to take place this year for the first time ever both in the US and in Europe. Let’s go by chronological order. From August 29th to August 31st, the European Wine Bloggers Conference will take […]

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French Millennials drink less wine than American Millennials

May 23, 2008

This is the result of a French-American study conducted by Dr Liz Thach and Prof. Francois d’Hauteville. Thach found out that French Millennials don’t drink wine because it’s expensive, bad tasting, difficult to understand and alcoholic. They keep drinking an occasional glass of wine while eating at the family table but they’d rather buy beer […]

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The contradictions of the European market

March 31, 2008

The European press – whether on line or off line – on the wine business in Europe gives the readers very mixed signals on the state of the industry. I’d like to try – “try” being the key word – to sort out what I read lately and what it means in comparison with the […]

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Generation Y and Branding

March 6, 2008

Also called “Millennials” or “Generation Why”, this group is widely represented in a lot of countries and constitutes a major target for local and global brands. In the US, there are 70 million people under 30; in Vietnam, they represent 50% of the 90 million people; in China, they are 200 million strong and there […]

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