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400 American and Chinese Blogs under scrutiny

April 24, 2012

In 2011, The Wine Management Institute of Dijon, in Burgundy, France launched a 5-year study on international wine blogs under my direction with the help of our 40 to 50 students coming from all over the world. The first year (2011) was devoted to American and Chinese blogs. We are on our way for the […]

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Are women the future of wine?

April 23, 2009

A recent study presented by Vinexpo raved about the newly discovered taste of women for red wine and their resistance to health warnings. The surveys were conducted over web sites in several countries. Are such surveys reliable for a marketing study? The Vinexpo surveys were conducted among female readers of several wine magazines web sites. […]

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